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What is Google Display & Video 360?

Boost your operational effectiveness with a robust campaign management system designed specifically for large enterprises, seamlessly integrating aspects such as media planning, creative development, and performance monitoring all within a single platform. Facilitate cooperation among your creative, analytics, television, and digital teams through a unified solution that promotes insight sharing, streamlines workflows, and enhances your access to vital data. Leverage a centralized resource to gather comprehensive audience insights, ensuring that your messaging is precisely directed toward the right demographics. Employ advanced machine learning techniques to automate essential functions like bidding and optimization, enabling you to swiftly adjust to customer needs and shifts in the market landscape. Achieve in-depth visibility into your spending and accurately monitor the placement of your advertisements, granting you greater control through Display & Video 360. By utilizing Display & Video 360, you can tap into a suite of crucial end-to-end campaign management tools, such as creative workspaces and automated bidding, designed to foster rapid insights, improve collaboration, and deliver remarkable results. Integrating these capabilities allows you to pivot your marketing strategies with greater agility, ultimately enhancing the effectiveness of your campaigns significantly. In this fast-paced environment, staying adaptable is essential for maintaining competitive advantage and driving growth.

What is Basis?

Basis DSP distinguishes itself as a unique demand-side platform that unifies search, social interaction, and direct site engagement within a single, streamlined interface. Users benefit from access to an extensive programmatic ecosystem rich with varied inventory, audience categories, and detailed data sets, alongside robust tools for strategizing, purchasing, and overseeing their advertising initiatives. By combining full process automation with the complexities of programmatic digital media planning and execution, Basis DSP significantly boosts efficiency for media professionals. Its seamless integration with multiple search engines, social networking platforms, and ad servers enables users to craft and deploy impactful digital media strategies effectively. The platform's billing automation capabilities further facilitate the reconciliation of delivery metrics while simplifying invoice generation and payments. Users are empowered to strategically negotiate and track custom Private Marketplace (PMP) agreements with leading publishers directly from the Basis interface. Moreover, the sophisticated artificial intelligence functionalities of Basis DSP enhance campaign performance, offering choices for both algorithmic and machine learning optimizations that aid in automatic data evaluation. This extensive array of features guarantees that advertisers can not only reach their objectives with greater efficiency but also adapt their strategies in real time to changing market conditions. Ultimately, Basis DSP provides a holistic approach that empowers users to navigate the complexities of digital advertising with confidence.

Media

Media

Integrations Supported

Supermetrics
5X
Accutics
AdFlex
Adloox
Caramel
Datahive360
Decentriq
DinMo
Google Ad Exchange (AdX)
Google Ads Data Hub
Google Analytics
Google Marketing Platform
Integral Ad Science
Media.net
Octane11
Salesforce Data Cloud
Tapper
Xandr
fraud0

Integrations Supported

Supermetrics
5X
Accutics
AdFlex
Adloox
Caramel
Datahive360
Decentriq
DinMo
Google Ad Exchange (AdX)
Google Ads Data Hub
Google Analytics
Google Marketing Platform
Integral Ad Science
Media.net
Octane11
Salesforce Data Cloud
Tapper
Xandr
fraud0

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Google

Date Founded

1998

Company Location

United States

Company Website

marketingplatform.google.com/about/display-video-360/

Company Facts

Organization Name

Basis

Company Location

United States

Company Website

basis.com/technology/dsp/

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Popular Alternatives

Popular Alternatives

Basis DSP Reviews & Ratings

Basis DSP

Basis Technologies