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What is HUMAN Ad Fraud Defense?

HUMAN's Ad Fraud Defense system takes a forward-thinking stance by analyzing bid requests prior to their submission, effectively preventing invalid traffic from infiltrating your inventory. This proactive measure not only cultivates a safer environment for transactions but also bolsters your brand's image, safeguards revenue streams, and amplifies partner demand. Functioning as a protective barrier against fraud across key inventory categories—such as desktop, mobile, connected TV (CTV), and audio—this system ultimately enhances ad performance. By prioritizing transparency and minimizing invalid traffic, the defense mechanism elevates the overall worth of your inventory while providing advanced fraud protection. Through thorough pre-bid analysis, HUMAN proficiently stops invalid traffic from undermining your inventory, thereby improving your market position and drawing in more partners. Furthermore, HUMAN's capability to identify and combat ad fraud across diverse platforms ensures optimal pre-bid fraud mitigation solutions are in place. This extensive strategy not only secures your inventory but also builds trust and reliability in the advertising environment, encouraging a more robust marketplace. In a rapidly evolving digital landscape, maintaining such protective measures is vital for long-term success and sustainability.

What is Click Guardian?

Our advanced technology not only identifies click fraud but also takes proactive measures to prevent it. By analyzing the digital fingerprints of visitors, we can effectively block users who attempt to alter their IP addresses. You have the flexibility to tailor rules that cater specifically to your business requirements. Furthermore, you can establish as many as five unique rules to combat excessive clicking. We also prevent individuals from using anonymizers to click on your ads. Each interaction with your advertisements is carefully monitored, enabling us to gather essential data and insights about user engagement. Our sophisticated algorithms are designed to differentiate between genuine prospects and fraudulent entities, including automated bots. When a fraudulent click is detected, the corresponding ad will be hidden from the perpetrator, eliminating unwanted clicks from your campaigns. Once you register, a welcome email will be sent with comprehensive instructions; all that's required is for you to insert a tracking code snippet into your website and share your Google Ads Customer ID, giving you peace of mind that click fraud is being efficiently addressed! Our systems support both traditional IPv4 and the more recent IPv6 addressing protocol, significantly enhancing Click Guardian's accuracy. With these powerful features, you can concentrate on growing your business while we protect your advertising investments. This allows you to allocate more time and energy towards strategic initiatives rather than worrying about click fraud.

Media

Media

Integrations Supported

Google Ads
Human Defense Platform
PayBitoPro

Integrations Supported

Google Ads
Human Defense Platform
PayBitoPro

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$41.88 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

HUMAN

Date Founded

2012

Company Location

United States

Company Website

www.humansecurity.com/platform/solutions/ad-fraud

Company Facts

Organization Name

Click Guardian

Date Founded

2014

Company Location

United Kingdom

Company Website

www.clickguardian.co.uk

Categories and Features

Click Fraud

Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Keyword Tracking
Refund Management
Risk Assessment
Time on Site Tracking

Categories and Features

Click Fraud

Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Keyword Tracking
Refund Management
Risk Assessment
Time on Site Tracking

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