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What is HUMAN Ad Fraud Sensor?

HUMAN's Ad Fraud Sensor for Platforms provides prompt and thorough analysis of sampled impressions, enabling your platform to eliminate sources of fraud effectively. By disrupting the tactics used by fraudsters, particularly those utilizing sophisticated bots in the programmatic environment, this tool helps maintain the integrity of your inventory, improve your platform's standing, and protect your revenue. It provides clear insights into supply sources that generate invalid traffic, ensuring transparency and accountability. Capable of identifying invalid traffic (IVT) across a range of formats such as desktop, mobile web, mobile in-app, audio, and connected TV, it enhances the performance and value of your inventory in the digital marketplace. Moreover, the HUMAN Ad Fraud Sensor is part of an all-encompassing Advertising Protection Package designed to safeguard your inventory. This tailored solution not only delivers real-time data but also strengthens your platform against the continuously changing threats found in the digital advertising landscape, thus ensuring long-term sustainability and trust for your clients. Ultimately, integrating this tool can lead to a more reliable advertising ecosystem for all stakeholders.

What is Click Fraud Protection?

Campaign Protection enhances the effectiveness of your pay-per-click advertising by detecting and addressing fraudulent and duplicate clicks using advanced click fraud detection technology. Our platform carefully analyzes user interactions through a range of metrics, including IP addresses, geolocation, cookies, browser fingerprints, visit durations, and device activity metrics such as keyboard and mouse movements, to accurately identify and eliminate invalid clicks. With Campaign Protection, you can oversee all clicks on your pay-per-click ads from various sources, including Google Ads, Bing Ads, Facebook, and Twitter, as well as any other advertising campaigns you may be conducting. The solution also facilitates automatic management of IP addresses for Google Ads IP Exclusion through the Google Ads API, allowing for real-time updates. Furthermore, our software is equipped with multiple blocking rules and specifications for different device types, fully compatible with Google Ads’ restriction of excluding up to 500 IP addresses. This all-encompassing strategy not only safeguards your advertising budget from losses due to fraudulent activities but also significantly enhances your overall return on investment, thereby maximizing the effectiveness of your marketing efforts. Ultimately, utilizing Campaign Protection provides peace of mind, knowing your advertising expenditure is being utilized efficiently and effectively.

Media

Media

Integrations Supported

Facebook
Google Ads
Human Defense Platform
X (Twitter)

Integrations Supported

Facebook
Google Ads
Human Defense Platform
X (Twitter)

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$29 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

HUMAN

Date Founded

2012

Company Location

United States

Company Website

www.humansecurity.com/platform/solutions/ad-fraud-sensor-platforms

Company Facts

Organization Name

Campaign Protection

Company Location

United States

Company Website

campaignprotection.com

Categories and Features

Click Fraud

Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Keyword Tracking
Refund Management
Risk Assessment
Time on Site Tracking

Categories and Features

Click Fraud

Account Alerts
Activity Monitoring
IP Address Monitoring
IP Blocking
Keyword Tracking
Refund Management
Risk Assessment
Time on Site Tracking

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