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What is Helios Data?

Helios Data employs a unique governance strategy that leverages secure enclave technology and digital contracts, monitored by algorithmic "fingerprints," to ensure safe and effective data analysis and processing. This pioneering method allows businesses dealing with personal or sensitive data, along with their analytical partners, to confidently resume and broaden their data-driven analytical and monetization initiatives in a financially sustainable way. By significantly mitigating the risks linked to data sharing and utilization, organizations can effectively decrease their costs associated with data monetization while simultaneously increasing the value extracted from their personal and sensitive data assets. This approach rejuvenates business models and reveals new revenue streams that may have previously been hindered by fears surrounding data protection and privacy. Furthermore, the introduction of digital contract governance enhances the accuracy and immediate enforcement of agreements that would normally be passive legal documents or data processing contracts. The integration of "confidential compute" secure enclave technology guarantees strong protection for data-in-use, ensuring that information remains secure from leaks, loss, exposure, misuse, or misdirection, thereby strengthening trust in data management practices. Overall, Helios Data's strategy not only improves security but also empowers organizations to fully realize the potential of their data, allowing them to thrive in a competitive market. With such advancements, businesses can confidently navigate the complexities of data governance while unlocking substantial growth opportunities.

What is Amazon Marketing Cloud?

Amazon Marketing Cloud (AMC) acts as a secure and privacy-focused clean room solution in the cloud, allowing advertisers to analyze data and build audiences through pseudonymized signals sourced from Amazon Ads and other channels. By merging various signals from different Amazon services, advertisers can conduct flexible inquiries within a secure framework that emphasizes user privacy. Consequently, AMC enables advertisers to utilize personalized insights and specialized audiences to refine their campaign strategies, boost direct marketing initiatives, and make well-informed business decisions. Users can generate customized audience lists by leveraging data from interaction logs, conversion events, and segment information, among other sources. Additionally, the audiences formed within AMC can be easily activated using Amazon DSP. This platform offers deep insights into consumer shopping behaviors across Amazon Ads media and channels, while also measuring the success of advertising efforts on and off the Amazon platform. Ultimately, AMC equips advertisers with essential tools to optimize their marketing strategies effectively. Through its innovative features, AMC not only enhances audience targeting but also ensures that advertisers remain compliant with privacy standards.