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What is Helios Data?

Helios Data employs a unique governance strategy that leverages secure enclave technology and digital contracts, monitored by algorithmic "fingerprints," to ensure safe and effective data analysis and processing. This pioneering method allows businesses dealing with personal or sensitive data, along with their analytical partners, to confidently resume and broaden their data-driven analytical and monetization initiatives in a financially sustainable way. By significantly mitigating the risks linked to data sharing and utilization, organizations can effectively decrease their costs associated with data monetization while simultaneously increasing the value extracted from their personal and sensitive data assets. This approach rejuvenates business models and reveals new revenue streams that may have previously been hindered by fears surrounding data protection and privacy. Furthermore, the introduction of digital contract governance enhances the accuracy and immediate enforcement of agreements that would normally be passive legal documents or data processing contracts. The integration of "confidential compute" secure enclave technology guarantees strong protection for data-in-use, ensuring that information remains secure from leaks, loss, exposure, misuse, or misdirection, thereby strengthening trust in data management practices. Overall, Helios Data's strategy not only improves security but also empowers organizations to fully realize the potential of their data, allowing them to thrive in a competitive market. With such advancements, businesses can confidently navigate the complexities of data governance while unlocking substantial growth opportunities.

What is Google Ads Data Hub?

Tailor your marketing measurement approach to meet the unique needs of your organization. Ads Data Hub offers customized analysis that perfectly aligns with your specific goals, while simultaneously emphasizing user privacy and complying with Google’s stringent data security protocols. By leveraging Ads Data Hub, you can effortlessly transfer your first-party data to BigQuery and merge it with comprehensive event-level ad campaign data sourced from Google. This integration of your data with Google's event information can uncover crucial insights, boost advertising performance, support the achievement of data-driven business goals, and enable more effective campaign optimization. The insights produced by Ads Data Hub are aggregated across user segments, allowing Google to provide more detailed data while ensuring the protection of user privacy. Designed with privacy as a core principle, Ads Data Hub offers a distinct functionality that sets it apart from traditional data warehousing systems. Even experienced experts accustomed to various clean room and data warehousing environments may need to modify their methods to effectively utilize Ads Data Hub. As a result, the learning curve involved in mastering this platform can significantly improve your proficiency in utilizing data for strategic decision-making, thereby enhancing overall business outcomes. Furthermore, the adaptability required for using Ads Data Hub can lead to more innovative marketing strategies tailored specifically to your audience.