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What is Highlight?

Highlight's innovative in-home product testing platform empowers both global and emerging consumer packaged goods (CPG) brands to create, assess, and introduce new physical products to the market, covering categories such as food, beverages, beauty, personal care, and items for children and pets. The mission of Highlight is centered on ensuring the success of new consumer products in a competitive landscape. Utilizing its comprehensive Agile ITUT platform, the company simplifies the entire process, encompassing everything from participant recruitment to data collection and logistics necessary for delivering products to consumers. Brands can swiftly initiate in-home usage tests (IHUTs) right from their client dashboard, with the ability to monitor feedback in real-time, often within just a few days of launch. Highlight caters to notable clients, including Nestle, P&G, and Estee Lauder, and has conducted blind tests against competing products while also benchmarking items already available in the market to gain valuable category insights. A well-structured and executed product testing can yield dependable data regarding a diverse array of products, offering brands critical information that can guide their development strategies. Through this process, Highlight not only aids brands in refining their offerings but also enhances the overall consumer experience by ensuring products meet market needs effectively.

What is Algopix?

Algopix offers real-time digital point-of-sale insights that enable users to examine competitors' market share, pricing strategies, promotional activities, and various other aspects. Additionally, it provides pricing recommendations alongside a comprehensive overview of product pricing, which includes benchmarking, tracking capabilities, and market share analysis. Leveraging vast amounts of market data empowers businesses to make informed pricing decisions that can enhance sales performance. The platform presents crucial product details such as demand metrics, estimated weights, and dimensions, ensuring all relevant information is readily available. With its attribute extraction feature, users can efficiently obtain the necessary data for both search engines and consumers. Furthermore, it facilitates the creation of a sales-optimized catalog with product pages that rank well in search engine results, complete product listings, and a straightforward method for introducing new items. By quickly identifying market trends, businesses can effectively adapt to them, leading to real-time market analysis and the potential for new business ventures. This comprehensive approach not only boosts competitiveness but also enhances the overall strategic decision-making process.

Media

Media

Integrations Supported

Amazon
Sellbrite
Walmart
eBay

Integrations Supported

Amazon
Sellbrite
Walmart
eBay

API Availability

Has API

API Availability

Has API

Pricing Information

$59/test
Free Trial Offered?
Free Version

Pricing Information

$27.99 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Highlight

Date Founded

2020

Company Location

United States

Company Website

www.letshighlight.com

Company Facts

Organization Name

Algopix

Date Founded

2016

Company Location

United States

Company Website

www.algopix.com

Categories and Features

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

Categories and Features

eCommerce

CRM
Catalog Management
Channel Management
Customer Accounts
Data Security
Email Marketing
Inventory Management
Kitting
Loyalty Program
Mobile Access
Multi-Store Management
Order Management
Product Configurator
Promotions Management
Returns Management
Reviews Management
SEO Management
Shopping Cart
Templates

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

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