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What is Highlight?

Highlight's innovative in-home product testing platform empowers both global and emerging consumer packaged goods (CPG) brands to create, assess, and introduce new physical products to the market, covering categories such as food, beverages, beauty, personal care, and items for children and pets. The mission of Highlight is centered on ensuring the success of new consumer products in a competitive landscape. Utilizing its comprehensive Agile ITUT platform, the company simplifies the entire process, encompassing everything from participant recruitment to data collection and logistics necessary for delivering products to consumers. Brands can swiftly initiate in-home usage tests (IHUTs) right from their client dashboard, with the ability to monitor feedback in real-time, often within just a few days of launch. Highlight caters to notable clients, including Nestle, P&G, and Estee Lauder, and has conducted blind tests against competing products while also benchmarking items already available in the market to gain valuable category insights. A well-structured and executed product testing can yield dependable data regarding a diverse array of products, offering brands critical information that can guide their development strategies. Through this process, Highlight not only aids brands in refining their offerings but also enhances the overall consumer experience by ensuring products meet market needs effectively.

What is Amplitude Research Solutions?

Amplitude Research® excels in providing high-quality mail, telephone, and online survey research specifically designed for consumer and B2B market needs, including evaluations of employee job satisfaction as well as diverse customer satisfaction, loyalty, and feedback surveys. Our extensive range of research services covers everything from designing questionnaires and programming surveys to overseeing survey execution, analyzing collected data, and producing detailed reports. By applying industry best practices throughout the survey research process, Amplitude Research utilizes the most efficient online techniques for investigating consumer and B2B markets, conducting employee evaluations, and gathering customer feedback. Each project benefits from the guidance of an experienced project manager who works closely with our clients to ensure tailored service, quick responses, and expert oversight of programming and survey management. This careful approach not only guarantees meticulous attention to detail but also empowers our clients with actionable insights that can enhance their strategic decision-making. In this way, we strive to foster a partnership with our clients that goes beyond mere data collection to deliver lasting value.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

$59/test
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Highlight

Date Founded

2020

Company Location

United States

Company Website

www.letshighlight.com

Company Facts

Organization Name

Amplitude Research

Date Founded

2002

Company Location

United States

Company Website

www.amplituderesearch.com

Categories and Features

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

Categories and Features

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

Survey

Custom Survey URLs
Data Analysis Tools
Email Marketing
Mobile Survey
Offline Response Collection
Paper Survey
Question Branching
Question Library
Site Intercept Survey
Skip Logic
Supports Audio / Images / Video

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