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Ratings and Reviews 0 Ratings
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Highlight's innovative in-home product testing platform empowers both global and emerging consumer packaged goods (CPG) brands to create, assess, and introduce new physical products to the market, covering categories such as food, beverages, beauty, personal care, and items for children and pets. The mission of Highlight is centered on ensuring the success of new consumer products in a competitive landscape. Utilizing its comprehensive Agile ITUT platform, the company simplifies the entire process, encompassing everything from participant recruitment to data collection and logistics necessary for delivering products to consumers. Brands can swiftly initiate in-home usage tests (IHUTs) right from their client dashboard, with the ability to monitor feedback in real-time, often within just a few days of launch. Highlight caters to notable clients, including Nestle, P&G, and Estee Lauder, and has conducted blind tests against competing products while also benchmarking items already available in the market to gain valuable category insights. A well-structured and executed product testing can yield dependable data regarding a diverse array of products, offering brands critical information that can guide their development strategies. Through this process, Highlight not only aids brands in refining their offerings but also enhances the overall consumer experience by ensuring products meet market needs effectively.
What is EuroMonitor?
Passport provides in-depth data and insights regarding global industries, economies, and consumer behavior, allowing clients to evaluate market conditions and identify emerging trends. Euromonitor International’s extensive research spans numerous product categories and sectors, equipping businesses with the knowledge needed to comprehend their operations and future opportunities more thoroughly. Faculty members can employ Passport's robust analysis and visualization tools to develop teaching materials and projects rooted in practical applications, including strategic planning, economic evaluations, industry comparisons, competitive assessments, and market entry analysis. Prestigious academic institutions worldwide utilize Passport for both instructional and research purposes across diverse disciplines. As educators formulate market entry strategies, conduct investment evaluations, or carry out consumer segmentation, they can effectively connect theoretical concepts in the classroom with real-world practices, creating impactful reports that reflect genuine market dynamics. By harnessing infographics, statistical dashboards, and engaging research presentations, users can adeptly navigate large datasets to facilitate informed decision-making. This synergy of data and education not only enriches the learning experience but also equips students with the skills necessary to navigate the complexities of today’s marketplace, ultimately fostering a generation of adept professionals ready to tackle real-world challenges. Such integration stands to benefit both educators and students alike, enhancing the overall educational landscape.
Integrations Supported
Additional information not provided
Integrations Supported
Additional information not provided
API Availability
Has API
API Availability
Has API
Pricing Information
$59/test
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Highlight
Date Founded
2020
Company Location
United States
Company Website
www.letshighlight.com
Company Facts
Organization Name
EuroMonitor
Date Founded
1972
Company Location
United Kingdom
Company Website
www.euromonitor.com/our-expertise/passport
Categories and Features
Market Research
Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management
Categories and Features
Market Research
Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management