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What is IC Marketing Automation?

Numerous financial organizations focus on improving the experience for current and potential clients; however, they frequently lack the essential tools and strategies to implement extensive customization effectively. This highlights the importance of investing in a marketing automation solution, especially one designed to meet the unique demands of the banking industry, as it can result in outstanding results. Our platform enables banks to enhance their sales performance and refine their messaging through meticulously targeted micro-segmented campaigns. By shifting from managing multiple campaigns to a streamlined system that automates repetitive tasks, teams can allocate more time to developing enticing offers and engaging in substantial conversations with their customers. This all-encompassing management process encompasses everything from lead generation to transforming prospects into loyal customers while utilizing automated campaign and message prioritization driven by machine learning algorithms. Moreover, our system facilitates dynamic content personalization that uses customer data and customized offers, ensuring that communication remains relevant and impactful, which ultimately strengthens customer relationships. In an ever-evolving financial landscape, adopting such innovative solutions is imperative for institutions aiming to stay competitive and responsive to their clients’ needs.

What is COA for Banking?

Why limit automation and optimization to just outbound marketing activities? Genuine collaboration is achieved when all teams work together consistently. With the introduction of COA, the excuses for overlooking valuable opportunities have vanished. When businesses are viewed through the lens of their customers, they are seen as a cohesive entity rather than a collection of separate departments. It is crucial to adopt this holistic view that goes beyond specific roles like Sales, Marketing, Underwriting, or Service. COA offers a comprehensive, integrated perspective that links marketing with sales, sales with service, and maintains these connections across the organization. Through COA, every team member's contributions are aligned and accountable, fostering a synchronized environment. This approach results in the creation of a dynamic customer profile tailored to fit your organization's culture and specific requirements. COA not only identifies but also prioritizes new customer opportunities based on various factors such as value, context, urgency, and the unique expertise of each team member involved. Consequently, your organization is equipped to fully leverage every opportunity that presents itself, ensuring that potential is maximized at every turn. Furthermore, this system enhances interdepartmental communication, ultimately leading to improved customer satisfaction and loyalty.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Infocorp Group

Date Founded

1994

Company Location

Uruguay

Company Website

infocorpgroup.com/en/ic-marketing-automation-en/

Company Facts

Organization Name

Advanced Software Applications

Date Founded

1992

Company Location

United States

Company Website

www.asacorp.com/coa.jsp

Categories and Features

Banking

ATM Management
Compliance Tracking
Corporate Banking
Credit Card Management
Credit Union
Investment Banking
Multi-Branch
Online Banking
Private Banking
Retail Banking
Risk Management
Securities Management
Transaction Monitoring

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Categories and Features

Banking

ATM Management
Compliance Tracking
Corporate Banking
Credit Card Management
Credit Union
Investment Banking
Multi-Branch
Online Banking
Private Banking
Retail Banking
Risk Management
Securities Management
Transaction Monitoring

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