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What is IC Marketing Automation?

Numerous financial organizations focus on improving the experience for current and potential clients; however, they frequently lack the essential tools and strategies to implement extensive customization effectively. This highlights the importance of investing in a marketing automation solution, especially one designed to meet the unique demands of the banking industry, as it can result in outstanding results. Our platform enables banks to enhance their sales performance and refine their messaging through meticulously targeted micro-segmented campaigns. By shifting from managing multiple campaigns to a streamlined system that automates repetitive tasks, teams can allocate more time to developing enticing offers and engaging in substantial conversations with their customers. This all-encompassing management process encompasses everything from lead generation to transforming prospects into loyal customers while utilizing automated campaign and message prioritization driven by machine learning algorithms. Moreover, our system facilitates dynamic content personalization that uses customer data and customized offers, ensuring that communication remains relevant and impactful, which ultimately strengthens customer relationships. In an ever-evolving financial landscape, adopting such innovative solutions is imperative for institutions aiming to stay competitive and responsive to their clients’ needs.

What is FinTP?

FinTP acts as a crucial connector for financial institutions, linking their back-office operations and core banking systems with outside networks, market infrastructures, and distribution avenues. By enabling straight-through processing (STP), it effectively unifies various proprietary applications that generally struggle with interoperability. Its core functionalities encompass the automation of workflows, the handling of multiple message formats, validation and reconciliation processes, as well as ensuring resilience and data persistence. Moreover, it provides an extensive suite of business and technical features designed to cater to the requirements of bank personnel, comply with regulatory standards, follow audit protocols, and fulfill end-user expectations. FinTP adeptly manages and processes communications between diverse financial entities, fostering greater interoperability within the sector. It also aids business clients by refining their financial and treasury operations, while allowing retail enterprises to accurately reconcile their inventory against recorded sales. By streamlining these processes, FinTP ultimately aims to automate business operations, operational tasks, and technical workflows, resulting in enhanced efficiency and dependability. This level of automation not only minimizes the need for manual input but also accelerates processing times and boosts the precision of financial transactions, ultimately benefiting the entire financial ecosystem. As a result, FinTP supports institutions in navigating the complexities of modern finance with greater ease and effectiveness.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Infocorp Group

Date Founded

1994

Company Location

Uruguay

Company Website

infocorpgroup.com/en/ic-marketing-automation-en/

Company Facts

Organization Name

Allevo

Date Founded

1998

Company Location

Romania

Company Website

allevo.ro/products/fintp-for-banks/

Categories and Features

Banking

ATM Management
Compliance Tracking
Corporate Banking
Credit Card Management
Credit Union
Investment Banking
Multi-Branch
Online Banking
Private Banking
Retail Banking
Risk Management
Securities Management
Transaction Monitoring

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Categories and Features

Banking

ATM Management
Compliance Tracking
Corporate Banking
Credit Card Management
Credit Union
Investment Banking
Multi-Branch
Online Banking
Private Banking
Retail Banking
Risk Management
Securities Management
Transaction Monitoring

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