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What is IdeaSwipe?

The early stages of the innovation funnel are particularly vulnerable to the loss of valuable ideas. Without a robust and systematic screening process, many potentially groundbreaking concepts fail to progress through the funnel. IdeaSwipe, a cutting-edge technology platform developed by Unilever, harnesses principles of behavioral economics and has assessed over 10,000 ideas across more than 40 different markets. This mobile-focused, interactive tool has revitalized innovation funnels by presenting engaging and significant ideas. Built for adaptability, IdeaSwipe can handle various scenarios, whether assessing five ideas or fifty, and is effective in both single-market tests and multi-region evaluations; results can emerge in as little as a week or even sooner. Unlike traditional research methodologies that prioritize rational decision-making and analytical reasoning, IdeaSwipe utilizes inquiries rooted in behavioral economics that encourage consumers to tap into both their instincts and critical reasoning when providing feedback. This dual methodology not only improves comprehension of consumer preferences but also cultivates a more profound connection with the ideas under consideration, ultimately leading to a more successful innovation process.

What is Flagpole Idea Management?

Your capacity to effectively compete, grow, and succeed is intricately linked to your knack for promoting innovation. The framework for New Product Development that you adopt relies heavily on a continuous influx of innovative ideas for revolutionary products, enhancements, and revisions. It is noteworthy that many organizations have a formalized product development approach for their new offerings, yet they often resort to unstructured methods when it comes to fostering innovation. MindMatters Solutions aids companies in creating reliable and efficient innovation processes while nurturing an environment where support, recognition, and collaboration come together to fuel successful innovation. By prioritizing these aspects, organizations can guarantee that their innovation initiatives are not only fruitful but also enduring in the long run. Ultimately, a strong focus on innovation can lead to a significant competitive edge in the marketplace.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Brandscapes Worldwide

Date Founded

2005

Company Location

India

Company Website

idea-swipe.com

Company Facts

Organization Name

MindMatters Technologies

Date Founded

2000

Company Location

United States

Company Website

www.mindmatters.net/software/product-development/flagpole-innovation-management/

Categories and Features

Idea Management

Activity Dashboard
Brainstorming
Collaboration
Creator Tracking
Idea Ranking
Project Tracking
Status Tracking

Categories and Features

Idea Management

Activity Dashboard
Brainstorming
Collaboration
Creator Tracking
Idea Ranking
Project Tracking
Status Tracking

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