Identity Matrix vs. ExactVisitor

The Identity Matrix is designed to boost revenue while minimizing expenditure by accurately identifying 70% of web visitors in the US at an individual level. By establishing page intent and lead scoring criteria, users can seamlessly integrate this information into their CRM for effective outreach. With its robust person-level attribution, top-tier contact data, and comprehensive understanding of the customer journey, Identity Matrix addresses some of marketing’s most challenging inquiries: 1. What sources generate your highest-quality traffic? 2. Can you outline the customer journey in detail? 3. What are the best ways to engage with high-intent, in-market prospects? Moreover, with forthcoming GenAI functionalities aimed at enhancing customer journey analysis and providing conversion rate optimization recommendations, Identity Matrix is rapidly becoming the preferred data provider for many businesses looking to outpace their competitors. The platform's innovative features not only streamline marketing processes but also empower teams to make informed decisions that drive growth.

Gain an edge over your rivals by skillfully pinpointing prospective customers who are poised to make a purchase. By starting to identify the visitors on your website, you can improve your sales funnel and track their purchasing intentions, ensuring that your engagement is directed at real individuals rather than just their organizations, thanks to insights provided by ExactVisitor. You will receive notifications when a representative from your targeted account list visits your site, enabling your sales team to reach out to them without delay. As the owner of the agency, you have the authority to set client restrictions and distribute the available credit among your clientele. Furthermore, you can log in as an admin to navigate through various client accounts while they remain unaware of any pricing structures, billing details, or access to other clients' information. Discover the contact information of key figures within your target companies, and leverage ExactVisitor’s smooth integration with a range of CRMs, outreach tools, and other applications to efficiently share data. This approach not only sharpens your outreach efforts but also optimizes your sales processes for utmost productivity, ensuring you stay ahead in a competitive market. Implementing these strategies can lead to significant improvements in your overall sales performance.