InboxAlly vs. Accessible-mail.org

We collaborate closely with you to ensure that your email providers refrain from delivering spam to your inbox. Within just a few weeks, our clients have reported their open rates skyrocketing to more than double! Recipients who are highly engaged tend to open emails and actively scroll through the content as they read. This engagement should occur for nearly all opened emails, provided that the information is concise enough to fit within a single page. When a recipient retrieves an email from the spam folder, it indicates to the inbox provider that they believe an error has occurred. Furthermore, if someone shifts an email from the promotions tab to the primary inbox, it signals to the provider that their sorting method may not align with user preferences. Such actions suggest that those emails, along with others like them, should be directed straight to the main inbox. This behavior demonstrates genuine interest in the content of the email, leading inbox providers to interpret it as "This message is of utmost importance; please ensure it is not categorized as spam." As a result, building a positive relationship with your email recipients can significantly enhance your overall engagement rates.

Accessible-email.org is committed to improving the accessibility and usability of email marketing for all users. The organization represents both the needs of individuals and the interests of the wider email marketing community. Traditionally, the email marketing industry has overlooked accessibility, even though a significant number of email recipients greatly benefit from and appreciate accessible content. With the rapid advancements in technology, including new devices, email clients, and coding techniques, there is a tremendous opportunity to make meaningful strides in enhancing accessibility. We see this as a crucial moment to prioritize these issues to maintain the channel's relevance and effectiveness over time. As part of our efforts, we are launching an accessibility evaluation tool tailored for email marketing professionals and developers in the industry. This innovative tool will assess their current accessibility practices and pinpoint specific areas that can be improved. By raising awareness and driving improvements in accessibility, we aim to ensure that every user has the ability to interact with email marketing communications effectively, ultimately fostering a more inclusive digital environment.