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What is Informatica MDM?

Our leading-edge, all-encompassing solution is designed to support any master data domain, implementation strategy, and use case, whether it operates in the cloud or on-premise environments. It integrates seamlessly with premier data integration, data quality, business process management, and data privacy capabilities. Tackle complex issues head-on by gaining reliable insights into critical master data. Instantly create links between master data, transactional data, and interaction data across multiple domains. Improve the accuracy of your data records through verification services and enrichment tailored for both B2B and B2C environments. Effortlessly manage updates to numerous master data records, dynamic data models, and collaborative workflows with a simple click. Reduce maintenance expenses and speed up deployment using AI-powered match tuning and rule recommendations. Increase productivity by leveraging search functionalities along with ready-to-use, detailed charts and dashboards. By adopting this comprehensive strategy, organizations can produce high-quality data that notably improves business results by delivering reliable and relevant insights. Ultimately, this holistic approach empowers organizations to confidently make informed, data-driven decisions that lead to sustained success.

What is Audience Acuity?

Identity resolution involves the process of connecting different identifiers from a range of devices and interactions to build a unified and lasting profile for individuals. In the current digital environment, organizations encounter notable difficulties when they are unable to recognize and engage with consumers effectively across various platforms. A significant number of online users do not log in or authenticate, which results in lost opportunities to connect with potential clients. The goal is to develop a thorough understanding of the customer, which includes their digital identifiers and interactions with brands, ultimately enabling businesses to convert this insight into an outstanding customer experience. The urgency of this need increases as marketers prepare for the expected phase-out of third-party cookies. We have established a unique and exceptionally reliable identity graph that relies exclusively on deterministic methods and is designed for scalability. Our aim is to equip businesses with the tools necessary to accurately identify and engage with audiences across multiple channels and devices on a broad scale, ensuring that they capitalize on all valuable interactions. By improving identity resolution, companies can cultivate more robust relationships with consumers, refine their marketing approaches, and ultimately drive better business outcomes. This comprehensive strategy is essential for navigating the complexities of modern consumer engagement.

Media

Media

Integrations Supported

AX Semantics
Exterro
Google Cloud Platform
Google Cloud Pub/Sub
Hadoop
Informatica Supplier 360
Salesforce Education Cloud
Tableau CRM
UKG Pro

Integrations Supported

AX Semantics
Exterro
Google Cloud Platform
Google Cloud Pub/Sub
Hadoop
Informatica Supplier 360
Salesforce Education Cloud
Tableau CRM
UKG Pro

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Informatica

Date Founded

1993

Company Location

United States

Company Website

www.informatica.com

Company Facts

Organization Name

Audience Acuity

Date Founded

2015

Company Location

United States

Company Website

audienceacuity.com

Categories and Features

Data Cleansing

Address/ZIP Code Cleaning
Charting
Data Consolidation / ETL
Data Mapping
Multi Data Format Support
Phone/Email Validation
Raw Data Ingestion
Sample Testing
Validation / Matching / Reconciliation

Master Data Management

Data Governance
Data Masking
Data Source Integrations
Hierarchy Management
Match & Merge
Metadata Management
Multi-Domain
Process Management
Relationship Mapping
Visualization

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