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What is Insightly Marketing?

Marketing automation has become user-friendly and readily available, removing the barriers of expensive integrations. It features visually appealing email templates, an easy-to-use journey builder, and comprehensive dashboards designed for enterprise requirements, all integrated into one platform. With Insightly Marketing, organizations can more effectively draw in and engage their desired audience, accelerating growth through its smooth connection with Insightly CRM. This connectivity allows customer information to move effortlessly through each phase of the customer journey, reducing the chances of data loss or errors. Marketing and sales teams can collaborate with a unified vision of their target customer, which boosts teamwork and alignment. You are empowered to visualize any customer journey, ranging from a straightforward mass email to a more intricate nurturing campaign. By implementing logical next-best-action steps, you can enrich your customers' understanding of your business, guiding them from their first interaction to becoming loyal advocates. Additionally, with sophisticated reporting tools and dashboards that cater to enterprise needs, you can significantly improve the effectiveness of your campaigns, facilitating deeper insights and informed decision-making. This integrated strategy not only simplifies operations but also amplifies the effectiveness of your marketing initiatives, ultimately driving greater success for your business. As a result, businesses can harness the full potential of their marketing efforts like never before.

What is Improvado?

Improvado is an ETL platform designed to automate data pipelines for marketing teams, enabling users without technical expertise to harness the power of data. This tool empowers marketers to make strategic, data-informed decisions by providing a holistic approach to integrating marketing data throughout the organization. It efficiently extracts information from various marketing data sources, standardizes it, and loads it directly into user-friendly marketing dashboards. With more than 200 pre-built connectors available, Improvado ensures a wide array of integrations, and the dedicated team is also willing to develop new connectors upon client request. By utilizing Improvado, marketers can centralize their data, enhance their understanding of performance across different channels, evaluate attribution models, and access precise Return on Marketing Investment (ROMI) metrics. Well-known companies such as Asus, BayCare, and Monster Energy have adopted Improvado to strengthen their marketing efforts. This platform not only simplifies data management but also fosters a culture of data-driven decision-making within organizations.

Media

Media

Integrations Supported

AdRoll
Eloqua
Facebook
Google Ad Manager
Google Calendar
Google Docs
Instagram
Kixie PowerCall & SMS
LinkedIn Marketing Solutions
Microsoft 365
Microsoft Power BI
Mixpanel
OZON
Oracle BlueKai
Pepperjam
Revcontent
Salesforce
Semrush
Simpli.fi
X (Twitter)

Integrations Supported

AdRoll
Eloqua
Facebook
Google Ad Manager
Google Calendar
Google Docs
Instagram
Kixie PowerCall & SMS
LinkedIn Marketing Solutions
Microsoft 365
Microsoft Power BI
Mixpanel
OZON
Oracle BlueKai
Pepperjam
Revcontent
Salesforce
Semrush
Simpli.fi
X (Twitter)

API Availability

Has API

API Availability

Has API

Pricing Information

$299 per user per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Insightly

Date Founded

2010

Company Location

United States

Company Website

www.insightly.com/why-insightly-marketing/

Company Facts

Organization Name

Improvado

Date Founded

2015

Company Location

United States

Company Website

improvado.io

Categories and Features

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Categories and Features

Big Data

Collaboration
Data Blends
Data Cleansing
Data Mining
Data Visualization
Data Warehousing
High Volume Processing
No-Code Sandbox
Predictive Analytics
Templates

Continuous Integration

Build Log
Change Management
Configuration Management
Continuous Delivery
Continuous Deployment
Debugging
Permission Management
Quality Assurance Management
Testing Management

Data Analysis

Data Discovery
Data Visualization
High Volume Processing
Predictive Analytics
Regression Analysis
Sentiment Analysis
Statistical Modeling
Text Analytics

Data Extraction

Disparate Data Collection
Document Extraction
Email Address Extraction
IP Address Extraction
Image Extraction
Phone Number Extraction
Pricing Extraction
Web Data Extraction

Data Preparation

Collaboration Tools
Data Access
Data Blending
Data Cleansing
Data Governance
Data Mashup
Data Modeling
Data Transformation
Machine Learning
Visual User Interface

Data Visualization

Analytics
Content Management
Dashboard Creation
Filtered Views
OLAP
Relational Display
Simulation Models
Visual Discovery

Data Warehouse

Ad hoc Query
Analytics
Data Integration
Data Migration
Data Quality Control
ETL - Extract / Transfer / Load
In-Memory Processing
Match & Merge

ETL

Data Analysis
Data Filtering
Data Quality Control
Job Scheduling
Match & Merge
Metadata Management
Non-Relational Transformations
Version Control

Integration

Dashboard
ETL - Extract / Transform / Load
Metadata Management
Multiple Data Sources
Web Services

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Social Media Management

Automated Publishing
Brand Tracking
Content Management
Customer Engagement
Multi-Account Management
Multi-User Collaboration
Post Scheduling
Reporting/Analytics
Social Media Monitoring

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