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Azure Content Protection

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What is Intertrust ExpresssPlay?

Content protection and anti-piracy services play a crucial role in preserving the integrity of premium and high-value OTT streaming as well as broadcast delivery. This involves a cloud-based multi-DRM service tailored to safeguard content and enable media monetization for video streamers and content distributors alike. Moreover, a cloud-driven security solution for broadcast television facilitates direct transmission to smart TVs, eliminating the necessity for set-top boxes or conditional access modules, which in turn reduces both capital and operational costs. In addition, robust anti-piracy strategies are vital and should include digital fingerprinting, forensic watermarking, web monitoring, and support for piracy takedowns. The growth of streaming services has increasingly integrated into pay-TV business models, unfortunately coinciding with a rise in online piracy incidents. Addressing this concerning trend requires a modern and innovative approach that goes beyond outdated security measures designed for older broadcasting and streaming techniques. To meet the demand for effective content protection in today’s rapidly evolving landscape, Intertrust has developed the ExpressPlay Media Security Suite, which features a cloud-centric multi-DRM service, comprehensive anti-piracy solutions, forensic watermarking, and other protective capabilities, ensuring that content remains secure and monetizable against emerging threats. This comprehensive suite is tailored to adapt to the swiftly changing digital environment, reinforcing the dedication to safeguarding both creators and distributors. As the landscape continues to shift, it remains imperative to stay ahead of potential risks and challenges.

What is Azure Content Protection?

Setting up and configuring a DRM license server in your system can present significant challenges. Fortunately, with Azure Content Protection, you can quickly deploy primary DRM license delivery systems such as Microsoft PlayReady, Widevine, and FairPlay Streaming in a matter of minutes. You define the license types you require, and we handle the intricate infrastructure, security measures, and scalability issues for you. Additionally, Azure Media Services offers real-time encryption for both video on demand (VOD) and live streaming content. This innovative approach proves to be more cost-effective than traditional static encryption and packaging techniques, as Media Services only requires a single copy of standard multiple-bitrate MP4 files while employing dynamic encryption methods. If your content key is ever compromised, our APIs allow you to easily update the key without needing to re-encrypt your entire content library. This efficient process guarantees that your content stays secure, all while avoiding unnecessary costs or downtime. Ultimately, Azure Content Protection is designed to streamline your content delivery while enhancing security and reducing overhead.