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What is Kantar Advertising Intelligence?

Understanding the intricacies of brand messaging and spending across diverse media channels is vital for developing effective strategies and improving overall performance. It is important to maintain a watchful eye on the advertising initiatives of brands, both in conventional media and online, whether on an international scale or within local markets. By leveraging detailed competitive insights, businesses can receive timely information that empowers them to devise enhanced media strategies and unlock their full commercial potential. Recognizing market trends and evaluating how brands distribute their financial resources across various platforms is essential for optimizing budget allocations. Additionally, staying updated on competitors' advertising activities can reveal new opportunities for growth while assessing their performance. Noticing the fresh messaging and innovative approaches taken by rival brands can significantly inform your strategic planning. Media owners, too, can benefit from adjusting to the shifting competitive landscape, which can lead to greater operational efficiency and success. They have the ability to analyze the details of advertising campaigns and assess their own market presence, enabling a more calculated approach to their advertising strategies. This comprehensive perspective not only enhances decision-making capabilities but also promotes a climate where informed choices can generate substantial industry influence and increased profitability, ultimately benefiting all stakeholders involved.

What is Auxo Ads?

Auxo Ads, a product of Cyber Media Research and Services Limited (CMRSL), is an advanced supply side platform (SSP) that leverages AI and machine learning technology to enhance ad bidding for publishers while ensuring a seamless user experience. By utilizing Auxo Ads, publishers can effectively optimize their advertising inventory, thus boosting their revenue through both programmatic and high-quality direct orders. The platform empowers publishers to efficiently manage their ad inventory, catering to the needs of direct programmatic buyers and various ad networks simultaneously. Additionally, publishers benefit from a comprehensive reporting system that offers in-depth analytics, enabling them to make informed decisions to maximize their revenue potential. With its innovative features, Auxo Ads stands out as a vital tool for any publisher seeking to navigate the complexities of digital advertising.

Media

Media

No images available

Integrations Supported

AdClarity
Admetricks

Integrations Supported

AdClarity
Admetricks

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Kantar

Company Location

United Kingdom

Company Website

www.kantar.com/expertise/advertising-media-pr/advertising-intelligence/competitive-advertising-intelligence

Company Facts

Organization Name

Cyber Media Research and Services Limited

Date Founded

1996

Company Location

India

Company Website

auxoads.com

Categories and Features

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