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What is Kantar Advertising Intelligence?
                Understanding the intricacies of brand messaging and spending across diverse media channels is vital for developing effective strategies and improving overall performance. It is important to maintain a watchful eye on the advertising initiatives of brands, both in conventional media and online, whether on an international scale or within local markets. By leveraging detailed competitive insights, businesses can receive timely information that empowers them to devise enhanced media strategies and unlock their full commercial potential. Recognizing market trends and evaluating how brands distribute their financial resources across various platforms is essential for optimizing budget allocations. Additionally, staying updated on competitors' advertising activities can reveal new opportunities for growth while assessing their performance. Noticing the fresh messaging and innovative approaches taken by rival brands can significantly inform your strategic planning. Media owners, too, can benefit from adjusting to the shifting competitive landscape, which can lead to greater operational efficiency and success. They have the ability to analyze the details of advertising campaigns and assess their own market presence, enabling a more calculated approach to their advertising strategies. This comprehensive perspective not only enhances decision-making capabilities but also promotes a climate where informed choices can generate substantial industry influence and increased profitability, ultimately benefiting all stakeholders involved.
            
        
            What is BOSCO?
                BOSCOâ„¢ utilizes your data in conjunction with our cutting-edge AI technology to accurately identify the most effective distribution of your marketing budgets for the best results. By integrating your internal marketing data with sophisticated algorithmic models, BOSCOâ„¢ creates tailored reporting dashboards that are intuitive and straightforward to use. Our accessible interface acts as a valuable tool, enabling marketers to optimize their digital marketing spending decisions based on data-driven insights. Featuring the unique BOSCOâ„¢ Index, we can analyze your website in relation to ten of your nearest competitors within your sector. This BOSCO Indexâ„¢ measures your online visibility and evaluates the success of your investments in both organic and paid media strategies. Drawing from credible third-party data collected from past digital interactions, BOSCOâ„¢ operates independently of your marketing budget while focusing on your potential visibility in both paid and organic search channels. Furthermore, BOSCOâ„¢ not only evaluates your domain's performance but also continually refreshes its assessments to mirror current market trends and shifts. This ongoing analysis ensures that marketers remain informed and adaptable in a rapidly changing digital landscape.
            
        
            Integrations Supported
            
                
    Admetricks
            
            
        
        
    
        
        
            
                
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            Integrations Supported
            
                
    Admetricks
            
            
        
        
    
        
        
            
                
    Azure Database Migration Service
            
            
        
        
    
        
        
            
                
    Branch
            
            
        
        
    
        
        
            
                
    Campaign Manager+
            
            
        
        
    
        
        
            
                
    Coupa
            
            
        
        
    
        
        
            
                
    Ellucian Banner
            
            
        
        
    
        
        
            
                
    Google Analytics 360
            
            
        
        
    
        
        
            
                
    Google Cloud Functions
            
            
        
        
    
        
        
            
                
    Google Search Console
            
            
        
        
    
        
        
            
                
    Help Scout
            
            
        
        
    
                
                    
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
        
        
        
    
                
            API Availability
            
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                Has API
            
            
        
        
    
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                Free Trial Offered?
            
            
        
        
    
        
        
            
                Free Version
            
            
        
        
    
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                Supported Platforms
            
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                Customer Service / Support
            
                Standard Support
            
            
        
        
    
        
        
            
                24 Hour Support
            
            
        
        
    
        
        
            
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                Customer Service / Support
            
                Standard Support
            
            
        
        
    
        
        
            
                24 Hour Support
            
            
        
        
    
        
        
            
                Web-Based Support
            
            
        
        
    
                Training Options
            
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                Training Options
            
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                Webinars
            
            
        
        
    
        
        
            
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                Company Facts
Organization Name
Kantar
Company Location
United Kingdom
Company Website
www.kantar.com/expertise/advertising-media-pr/advertising-intelligence/competitive-advertising-intelligence
Company Facts
Organization Name
BOSCO
Company Location
United States
Company Website
askbosco.io
Categories and Features
Categories and Features
Marketing Analytics
                                        A/B Testing
                                        
                                    
                                    
                                    
                                        Campaign Management
                                        
                                    
                                    
                                    
                                        Channel Attribution
                                        
                                    
                                    
                                    
                                        Customer Journey Mapping
                                        
                                    
                                    
                                    
                                        Dashboard
                                        
                                    
                                    
                                    
                                        Performance Metrics
                                        
                                    
                                    
                                    
                                        Predictive Analytics
                                        
                                    
                                    
                                    
                                        ROI Tracking
                                        
                                    
                                    
                                    
                                        Social Media Metrics
                                        
                                    
                                    
                                    
                                        Website Analytics