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What is Kantar Advertising Intelligence?

Understanding the intricacies of brand messaging and spending across diverse media channels is vital for developing effective strategies and improving overall performance. It is important to maintain a watchful eye on the advertising initiatives of brands, both in conventional media and online, whether on an international scale or within local markets. By leveraging detailed competitive insights, businesses can receive timely information that empowers them to devise enhanced media strategies and unlock their full commercial potential. Recognizing market trends and evaluating how brands distribute their financial resources across various platforms is essential for optimizing budget allocations. Additionally, staying updated on competitors' advertising activities can reveal new opportunities for growth while assessing their performance. Noticing the fresh messaging and innovative approaches taken by rival brands can significantly inform your strategic planning. Media owners, too, can benefit from adjusting to the shifting competitive landscape, which can lead to greater operational efficiency and success. They have the ability to analyze the details of advertising campaigns and assess their own market presence, enabling a more calculated approach to their advertising strategies. This comprehensive perspective not only enhances decision-making capabilities but also promotes a climate where informed choices can generate substantial industry influence and increased profitability, ultimately benefiting all stakeholders involved.

What is Beam.city?

Streamline your marketing channels as AI tirelessly analyzes, refines, and connects with your most valuable audiences at all hours. We have optimized 13 out of the 17 crucial growth workflows necessary for peak performance, acting as your all-inclusive resource. Develop successful growth strategies and identify the perfect mix of media marketing, which includes automated budget management. Implement multivariate testing across various social media platforms, advertisements, and email campaigns to uncover your most impactful ideas and content. Boost your return on investment or elevate it even further. Facilitate the sale of your products and services directly through your website, making it particularly suitable for low-touch businesses like direct-to-consumer brands, subscription services, events, and SaaS applications. Enhance brand visibility and generate traffic to both your online platforms and physical retail stores. This method proves especially advantageous for consumer goods, brick-and-mortar shops, and live events. Foster meaningful interactions with your customers via social media or email while efficiently crafting, scheduling, and sharing posts to monitor how these interactions contribute to your broader success. By employing these strategies, you can establish a robust marketing ecosystem designed to drive growth and cultivate engagement among your audience. Ultimately, the integration of these techniques will not only enhance your marketing effectiveness but also establish a solid foundation for long-term business success.

Media

Media

Integrations Supported

AdClarity
Admetricks
Amazon Ads
Bing
Braintree
Facebook Ads
Facebook Messenger
Google Ads
HubSpot Marketing Hub
Instagram
LinkedIn Marketing Solutions
Mailchimp
Microsoft Azure
Pinterest
SendGrid
Shopify
Snapchat
Stripe
Yahoo Search
YouTube

Integrations Supported

AdClarity
Admetricks
Amazon Ads
Bing
Braintree
Facebook Ads
Facebook Messenger
Google Ads
HubSpot Marketing Hub
Instagram
LinkedIn Marketing Solutions
Mailchimp
Microsoft Azure
Pinterest
SendGrid
Shopify
Snapchat
Stripe
Yahoo Search
YouTube

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$400 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Kantar

Company Location

United Kingdom

Company Website

www.kantar.com/expertise/advertising-media-pr/advertising-intelligence/competitive-advertising-intelligence

Company Facts

Organization Name

Beam.city

Date Founded

2017

Company Location

Canada

Company Website

beam.city/

Categories and Features

Categories and Features

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