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What is Kantar Sales Performance Platform?

The Sales Performance Platform enhances key commercial operations by delivering tailored solutions for automation. Utilize our Category Management tool to engage your customers and achieve exceptional sales results. Improve your return on investment through the Trade Promotion Management and Optimization solution, which is designed to maximize profitability. Our Retail Execution tool also increases operational effectiveness while providing a clear direction for success. By employing our Category Management solution, you can effectively engage your shoppers and realize impressive sales achievements. The Trade Promotion Management and Optimization solution guarantees a better ROI, and our Retail Execution tool enhances field productivity. Ultimately, the Sales Performance Platform empowers consumer goods companies in their pursuit of commercial excellence by providing superior, cloud-based solutions that proficiently manage critical sales operations and propel growth initiatives. This holistic approach not only refines sales tactics but also nurtures long-term business development in a competitive landscape, ensuring that companies are well-equipped to adapt and thrive.

What is Aforza?

Aforza offers a comprehensive suite of cloud and mobile applications specifically designed for Consumer Packaged Goods (CPG) companies, focusing on enhancing profitability across various roles, markets, categories, and distribution channels. By leveraging the powerful infrastructures of Salesforce and Google Cloud, Aforza ensures continuous innovation with three major updates each year, emphasizing scalability and security for larger organizations. The platform successfully connects planning with execution, boosting profitability through features such as trade promotion management, revenue growth management, key account management, retail execution, distributor management, telesales, B2B commerce, photo automation, and advanced analytics & insights. Moreover, Aforza has introduced Vertical AI, referred to as Ava, which serves as a commercial excellence coach that improves team productivity and aids in making better-informed decisions across different scenarios. The flexibility of the platform also allows for tailored customizations to meet unique business needs, leading to project completion times being reduced by 30% while requiring 50% less effort. In addition, with these advanced capabilities, Aforza is positioned as a significant contributor to enhancing efficiency and fostering growth within the CPG industry, making it an invaluable partner for businesses aiming to optimize their operations.

Media

Media

Integrations Supported

Google Cloud Platform
Salesforce

Integrations Supported

Google Cloud Platform
Salesforce

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Kantar Retail

Date Founded

1992

Company Location

United Kingdom

Company Website

www.kantar.com/expertise/consumer-shopper-retail/sales-performance-platform

Company Facts

Organization Name

Aforza

Date Founded

2019

Company Location

United States

Company Website

aforza.com

Categories and Features

Trade Promotion Management

Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management

Categories and Features

CPG

Customer Management
Electronic Data Interchange
Financial Accounting
Forecast / Demand Planning
Inventory Management
Lot Tracking
Pricing Management
Shopper Marketing
Trade Promotion

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