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What is Keyplay?

Effective sales and marketing efforts hinge on the ability to accurately target the right accounts. Keyplay transforms the identification of your ideal customer profiles (ICPs), enabling you to strategically prioritize your market and effortlessly track account signals. As a cutting-edge account-based marketing (ABM) solution, Keyplay is designed specifically for B2B companies that aim to identify and engage with valuable target accounts. Leveraging intent data, firmographics, and advanced AI-driven analytics, Keyplay empowers organizations to discover and rank their ICPs, thereby enhancing the efficacy of both their marketing and sales approaches. The platform streamlines the process of generating account lists and executing customized outreach methods, ultimately helping businesses increase lead generation, reduce sales cycles, and drive revenue growth with impressive precision. Additionally, this strategy cultivates a richer insight into customer behavior, enabling organizations to refine and adjust their tactics for even greater achievements in the market. By adopting Keyplay, companies not only improve their targeting efforts but also position themselves for sustained competitive advantage.

What is AdDaptive Intelligence?

AdDaptive Intelligence is recognized as a leading provider of Account-Based Marketing and B2B insights. Our cutting-edge technology platform empowers B2B marketers to engage effectively with critical accounts and decision-makers, leading to improved business outcomes. By analyzing vast amounts of data, AdDaptive expertly connects authentic offline business information to the digital landscape, providing marketers with outstanding solutions for B2B advertising and Account-Based Marketing. Discover the advantages of precise targeting with AdDaptive’s high-caliber B2B Advertising and Analytics Platform, ensuring that your marketing efforts are focused on the most relevant accounts. Our capability to bridge genuine offline business data with online environments guarantees that every impression is delivered to your targeted audience on a significant scale. By concentrating solely on important accounts and decision-makers, confirmed through comprehensive account-based and firmographic reporting, you can reduce unnecessary spending and successfully meet your B2B advertising objectives, thus paving the way for enhanced achievements in your marketing strategies. Additionally, our innovative approach allows for continuous improvement and adjustment of campaigns based on real-time analytics, ensuring that your advertising remains effective and aligned with your overall business goals.

Media

Media

Integrations Supported

HubSpot CRM
HubSpot Customer Platform
HubSpot Sales Hub
Salesforce

Integrations Supported

HubSpot CRM
HubSpot Customer Platform
HubSpot Sales Hub
Salesforce

API Availability

Has API

API Availability

Has API

Pricing Information

$12,000/year
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Keyplay

Company Location

United States

Company Website

keyplay.io

Company Facts

Organization Name

AdDaptive Intelligence

Date Founded

2010

Company Location

United States

Company Website

www.addaptive.com/platform/

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

B2B Data

B2B Contact Data
B2B Intent Data
B2B Leads Data
B2B Marketing Data
Business Ownership Data
Company Data
Employee Data
Firmographic Data
Job Posting Data
Salary Data
Technographic Data

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