KnowledgeForce vs. Harmoni

Market Force has introduced the innovative KnowledgeForce® platform, a state-of-the-art technology aimed at efficiently collecting, integrating, and visualizing customer experience (CX) data. Utilizing sophisticated big data techniques, this platform compiles customer feedback from multiple origins, including Market Force, outside vendors, or direct data submissions. KnowledgeForce empowers executives, managers, franchise proprietors, and on-site staff to explore geographic specifics and identify areas for enhancement, facilitating prompt corrective measures. The system is designed to present information based on user roles, enabling stakeholders to obtain comprehensive enterprise insights while also accessing detailed site-specific data effortlessly. Store managers and franchisees can track key performance indicators pertinent to their locations and compare them against regional or corporate standards. Furthermore, KnowledgeForce provides more than 50 customizable reports that can be accessed online or distributed automatically. This adaptability guarantees that every user has the essential information required to foster improvements in customer experiences universally, contributing to overall business success. As businesses strive to stay ahead, leveraging such a platform becomes crucial for optimizing customer engagement and satisfaction.

Harmoni is an advanced platform for data analysis and visualization, specifically tailored to handle market research data. It excels in various tasks, including data processing, analysis, reporting, and visualization, as well as managing distribution and alerts. By automating many processes, Harmoni enables users to focus more on analyzing data rather than just processing it. This platform simplifies the sharing of critical and actionable insights with stakeholders. In an era where market research budgets are tightening while expectations continue to rise, Harmoni provides the flexibility to explore data in response to emerging questions. Additionally, it enables the integration of multiple data sources into a single, usable dataset. Supporting various data sources, such as IBM SPSS®, SQL, and Microsoft Excel, as well as CSV and tab-delimited files, Harmoni ensures comprehensive compatibility. Furthermore, it seamlessly integrates with well-known market research tools like Voxco and FocusVision Decipher, enhancing its usability and effectiveness in the field. Ultimately, Harmoni empowers professionals to derive meaningful conclusions from their data in a more efficient manner.