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What is LMX (Location Media Xchange)?

Location Media Xchange (LMX) serves as the supply-side platform for the Moving Walls Group, offering cutting-edge MediaTech solutions designed to help out-of-home (OOH) media owners enhance their operations. With a robust platform that encompasses a full suite of services, LMX provides tools for Revenue Management, Inventory Management, Programmatic DOOH Enablement, Audience Measurement & Attribution, and Dynamic Content Management, alongside a variety of other on-demand features. The Revenue Management capabilities assist media owners in maximizing their financial outcomes, while the Inventory Management system promotes the effective utilization of media resources. By automating the buying and selling of digital advertising spaces, Programmatic DOOH Enablement boosts both efficiency and precision. Audience Measurement & Attribution tools deliver valuable insights into ad performance, facilitating strategic improvements. Additionally, Dynamic Content Management allows for immediate updates and customization of advertising messages. With a trusted network of over 500 media owners worldwide, LMX's platform not only simplifies operational processes but also propels sales growth. The extensive array of features empowers media owners to manage their businesses more efficiently, respond quickly to market fluctuations, and enhance their overall profitability while staying ahead in a competitive landscape. As the advertising landscape continues to evolve, LMX remains committed to providing innovative solutions that meet the diverse needs of media owners.

What is Cloud AdWord?

Cloud Adword is a cloud-oriented platform that specializes in delivering media content, empowering users to create, design, and schedule presentations for any digital display. This multifunctional application enables seamless connectivity between devices, offering a variety of pre-set layouts along with the option to craft fully customized designs tailored to individual preferences. Utilizing an intuitive drag-and-drop interface, users can effortlessly integrate multiple media formats from the extensive library, which includes high-definition videos, engaging slideshows, live weather updates, and content sourced from social media channels such as Facebook, Twitter, and Instagram, along with additional functionalities like RSS feeds, virtual queues, website embedding, and interactive polls. The application is designed to streamline content scheduling and playback while providing proof of play verifications, and it effectively manages content distribution across various devices, locations, timings, and durations through subcontractor links. Additionally, Cloud Adword features real-time monitoring tools, encompassing notifications, alerts, and audit logs, allowing users to keep track of device connectivity, content playback, and to address any issues or warnings that might occur. Its all-in-one dashboard delivers in-depth analytical insights regarding device performance and media consumption patterns. Beyond these capabilities, the platform includes a user-centric and high-efficiency media storage system, specifically fine-tuned for Cloud Adword’s screen management features, which ensures that users can manage their screens and players without any interruptions. This comprehensive approach not only enhances user experience but also contributes to more effective media management strategies for organizations.