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What is LexisNexis Campaign Analyzer?

Understanding the impact of brand perception, marketing promotions, and customer involvement is essential for achieving success. The Campaign Analyzer tool plays a vital role in examining your current marketing strategies to improve results effectively. It evaluates the effectiveness of acquisition campaigns, offering crucial metrics that inform future marketing activities. Additionally, it helps you accurately identify target demographics and tailor acquisition strategies to align with their specific preferences and needs. By tracking campaign results, you acquire invaluable insights that can sharpen your approach. This tool also enhances your understanding of diverse population profiles, which aids in overcoming challenges related to assessing marketing campaign effectiveness. The Campaign Analyzer produces detailed reports based on extensive insurance-focused data, providing clear insights into the preferences, shopping habits, demographics, and lifestyles of potential customers. Ultimately, this thorough analysis enables you to identify opportunities for marketing improvement, ensuring that your strategies remain impactful and current. By utilizing these insights effectively, you can cultivate a more strategic and data-informed direction for your marketing efforts, ultimately driving better engagement and results. This ongoing refinement process is key to staying ahead in a competitive marketplace.

What is Applied Rater?

Many agencies discover that a significant amount of their time is spent procuring quotes from various insurance websites, and unfortunately, the quotes they obtain are frequently inaccurate, resulting in a less than satisfactory experience for their clients. To tackle this issue effectively, it is crucial to adopt a solution that can offer clients swift and precise quotes. Our cloud-based insurance quoting tool, Applied Rater®, simplifies the quoting process for a diverse selection of insurers throughout the United States. This innovative application provides a single point for data entry, enabling smooth information transfer directly into insurer websites from the platform itself. By utilizing this quoting solution, agencies can greatly enhance their competitive edge by providing quick and accurate quotes, which in turn boosts productivity and improves customer service. Clients will enjoy access to the most advantageous rates paired with comprehensive service. Additionally, the application enables users to directly obtain quotes from insurer websites, ensuring that the quoting process remains both efficient and dependable. In today’s fast-paced market, such efficiency not only fulfills client demands but also fosters enduring relationships grounded in trust and satisfaction. Consequently, adopting this tool can transform the quoting experience for both agencies and their clients, ultimately leading to greater success in the insurance industry.

Media

Media

Integrations Supported

AlumniFinder
BattleFin Ensemble
Partner Platform (Partner XE)

Integrations Supported

AlumniFinder
BattleFin Ensemble
Partner Platform (Partner XE)

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

LexisNexis

Date Founded

1970

Company Location

United States

Company Website

risk.lexisnexis.com/products/campaign-analyzer

Company Facts

Organization Name

Applied Systems

Date Founded

2003

Company Location

United States

Company Website

www1.appliedsystems.com

Categories and Features

Insurance Agency

Claims Management
Commission Management
Contact Management
Document Management
Insurance Rating
Life & Health
Policy Management
Property & Casualty
Quote Management

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Categories and Features

Insurance Agency

Claims Management
Commission Management
Contact Management
Document Management
Insurance Rating
Life & Health
Policy Management
Property & Casualty
Quote Management

Insurance Underwriting and Rating

Broker / Agent Portal
Carrier Upload
Commercial Lines
Comparative Insurance Rating
Customer Portal
For Casualty Insurance
For Health / Medical Insurance
For Life Insurance
For Personal Insurance
Multi-State
Multiple Line Rating

Quoting

Automated Quoting
Catalog Management
Client Portal
Contact Management
Customer Accounts
Customizable Branding
Discount Management
Forms Creation
Pricing Management
Product Configurator
Proposal Management

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