Ratings and Reviews 0 Ratings

Total
ease
features
design
support

This software has no reviews. Be the first to write a review.

Write a Review

Ratings and Reviews 0 Ratings

Total
ease
features
design
support

This software has no reviews. Be the first to write a review.

Write a Review

Alternatives to Consider

  • Klaviyo Reviews & Ratings
    4,859 Ratings
    Company Website
  • Triple Whale Reviews & Ratings
    478 Ratings
    Company Website
  • Attentive Reviews & Ratings
    670 Ratings
    Company Website
  • CampaignTrackly Reviews & Ratings
    57 Ratings
    Company Website
  • 6sense Reviews & Ratings
    1,636 Ratings
    Company Website
  • Identity Matrix Reviews & Ratings
    34 Ratings
    Company Website
  • CallTrackingMetrics Reviews & Ratings
    845 Ratings
    Company Website
  • Semrush Reviews & Ratings
    5,691 Ratings
    Company Website
  • GetResponse Reviews & Ratings
    1,428 Ratings
    Company Website
  • HubSpot CRM Reviews & Ratings
    24,151 Ratings
    Company Website

What is Lifesight?

Lifesight serves as a comprehensive marketing measurement platform designed to assist marketers in overcoming the pitfalls of inaccurate attribution, which can lead to budget misallocations and ineffective advertising expenditures. By utilizing advanced measurement methodologies such as marketing mix modeling, incrementality testing, and causal attribution, Lifesight enables marketers to enhance their decision-making processes, paving the way for sustainable and profitable growth. The platform's key features include: data centralization and operationalization to eliminate silos and improve data quality for accurate insights; marketing effectiveness measurement to assess the genuine causal impact of both online and offline marketing on sales; planning, forecasting, and optimization powered by AI insights for achieving marketing objectives with confidence; and marketing intelligence and analytics that integrate marketing and finance for ongoing enhancements. Additionally, Lifesight provides full-funnel measurement solutions tailored for a variety of sectors including ecommerce, retail, agencies, gaming, entertainment, B2B SaaS, as well as travel and lifestyle industries. With Lifesight, businesses can confidently navigate their marketing strategies, leading to significant advancements in profitability and efficiency. Explore more at lifesight.io.

What is Amazon Brand Lift?

Amazon Brand Lift offers brands a valuable opportunity to evaluate various customer metrics, including recognition, attitudes, preferences, favorability, intention, and ad recall. By tapping into the insights provided by the Amazon Shopper Panel community, brands can better understand the alignment of their campaigns with specific measurement objectives. The dedicated Brand Lift studios are designed to help advertisers accurately measure the impact of their campaigns on the upper and middle tiers of the marketing funnel in a clear and secure manner. With Amazon's Brand Lift, brands can witness an overall improvement in advertising-related metrics and explore survey data across various audience segments, taking into account factors such as age, income level, gender identity, ad frequency, ad type, and the devices used. Brands have the freedom to choose which campaigns to assess, create survey questions using available templates, and view results at their convenience. Additionally, results can also be accessed directly via the Amazon Ads API, facilitating seamless integration into existing reporting processes and empowering brands to make informed, data-driven decisions. This holistic approach not only enhances the effectiveness of advertising strategies but also fosters ongoing optimization for achieving maximum impact in the marketplace. Ultimately, leveraging Amazon Brand Lift can significantly elevate a brand's performance and resonance with its target audience.

Media

Media

Integrations Supported

Amazon
Amazon Ads
Amazon DSP
Amazon Marketing Cloud
Amazon Omnichannel Metrics
Amazon Video Ads
Facebook
Google Ads
Gorgias
Recharge
Shopify
Stamped
TikTok
Yotpo

Integrations Supported

Amazon
Amazon Ads
Amazon DSP
Amazon Marketing Cloud
Amazon Omnichannel Metrics
Amazon Video Ads
Facebook
Google Ads
Gorgias
Recharge
Shopify
Stamped
TikTok
Yotpo

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Lifesight

Date Founded

2017

Company Location

United States

Company Website

www.lifesight.io

Company Facts

Organization Name

Amazon

Date Founded

1994

Company Location

United States

Company Website

advertising.amazon.com/measurement-analytics/brand-lift

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

eCommerce Marketing

AB Testing
Abandoned Cart Email
Analytics / ROI Tracking
Customer Data Profiles
Dynamic Content
Email Marketing
Email Personalization
Facebook Ads
Google Ads
Product Recommendations
Push Notifications
Retargeting
SMS Marketing
Search Marketing
Segmentation
Signup Forms & Popups
Social Marketing
Triggered Emails
Website Visitor Tracking

eCommerce Personalization

A/B Testing
Abandoned Cart Email
Dynamic Pricing
Offers & Discounts Notifications
Personalized Site Navigation
Product Recommendations
Reporting / Analytics
Social Insights

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Categories and Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Popular Alternatives

Popular Alternatives

Dreamdata.io Reviews & Ratings

Dreamdata.io

Dreamdata