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What is Magento Business Intelligence?

Magento Business Intelligence is an advanced cloud-based solution focused on data analytics and management. It empowers users to effortlessly aggregate and manage diverse data sources, create data models, produce reports and visualizations, and maintain a consistent source of information. Once you set up your Magento Business Intelligence account, you connect your Magento database to the platform, granting you immediate access to five detailed dashboards that feature approximately 100 informative reports. These reports are designed to facilitate effective data analysis and tackle essential inquiries, such as “How has my order volume changed month-over-month?”, “Who are my most loyal customers?”, and “Are my coupon strategies working as planned?” Furthermore, the platform’s intuitive interface ensures that businesses of any scale can effectively leverage their data for strategic decision-making, thereby enhancing their overall operational efficiency. By utilizing this service, companies can unlock valuable insights that drive growth and improve customer engagement.

What is Adobe Analytics?

Adobe uniquely offers the capability to integrate, adjust, and analyze data throughout the entire customer journey without any friction. You also benefit from dynamic reporting, predictive analytics, and many additional functionalities. With our acclaimed tools, extensive web data can be converted into practical insights that benefit all stakeholders involved. We centralize data from diverse channels, providing immediate insights derived from a thorough 360-degree perspective of your clientele. This comprehensive approach fosters better decision-making strategies. Our powerful attribution features help you identify the key elements that contribute to each conversion, allowing for more effective resource distribution. By streamlining complex processes, we leverage AI and machine learning to uncover hidden opportunities and deliver solutions with just a click. Relying solely on traditional metrics, such as monitoring visits and tallying page views, is outdated. To truly maximize the internet's capabilities, it is vital to delve into customer journeys, traffic origins, content effectiveness, and video interactions. It's insufficient to know just who visits your website; understanding their motivations is equally crucial. This insight empowers you to identify the most suitable page or product to showcase, guaranteeing a superior user experience while enhancing engagement. Ultimately, leveraging these insights allows businesses to better cater to their customers’ needs.

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Integrations Supported

Windsor.ai
Adobe Customer Journey Analytics
Adobe Photoshop Lightroom Classic
Advantage
Athena Search
Freshpaint
FuseCommander
HUMAN Bot Defender
Insightech
Kameleoon
Kubit
LivePreso
Omeda
Peaka
Rank Ranger
Saasment
Salesforce Data Cloud
StarfishETL
upSWOT

Integrations Supported

Windsor.ai
Adobe Customer Journey Analytics
Adobe Photoshop Lightroom Classic
Advantage
Athena Search
Freshpaint
FuseCommander
HUMAN Bot Defender
Insightech
Kameleoon
Kubit
LivePreso
Omeda
Peaka
Rank Ranger
Saasment
Salesforce Data Cloud
StarfishETL
upSWOT

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Adobe

Date Founded

1982

Company Location

United States

Company Website

www.magentocommerce.com

Company Facts

Organization Name

Adobe

Company Location

United States

Company Website

business.adobe.com/products/analytics/adobe-analytics.html

Categories and Features

Business Intelligence

Ad Hoc Reports
Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Natural Language Generation (NLG)
Performance Metrics
Predictive Analytics
Profitability Analysis
Strategic Planning
Trend / Problem Indicators
Visual Analytics

Categories and Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Product Analytics

Attribution
Automatic Data Capture
Churn Reporting
Customer Feedback Collection
Customer Guidance
Customer Journey Analytics
Data Export
Data History Retention
Data Labeling
Product Engagement Scoring
Real-Time Data Analysis
Touchpoint Analytics
User Segmentation

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