MarketPlan.io vs. Aprimo

Established in 2011 as a pioneer among mobile measurement partners, Kochava now facilitates campaign tracking across all devices, channels, and audience segments. Leverage advanced multi-touch attribution, innovative marketing mix modeling, and continuous incremental measurement techniques to cultivate growth strategies that are both data-driven and respectful of privacy. Gain insights into which cross-channel methods effectively enhance customer acquisition and retention. The platform boasts essential features such as comprehensive app attribution and analytics, cost and return on investment assessments, deep linking capabilities, marketing data management, ETL support, ad fraud detection, and a suite of strategic services. Kochava’s extensive library of software development kits (SDKs) ensures seamless measurement support across mobile applications, connected TVs, websites, and various other devices. With integrated solutions, clients can effortlessly activate and evaluate their campaigns on platforms like Google Ads, Meta, Apple Search Ads, X, Snap, Roku, LG Ads, Amazon Ads, NBCUniversal, TikTok for Business, Yahoo, and a multitude of additional ad networks, CTV platforms, and major publishers. Adopt a privacy-centric measurement approach with comprehensive support for Apple’s SKAdNetwork on iOS, Google’s Privacy Sandbox on Android, and a forward-thinking marketing mix modeling platform that safeguards your measurement capabilities for the future. This commitment to privacy not only enhances data integrity but also builds trust with users, ensuring sustainable growth in an ever-evolving digital landscape.

TrafficGuard eliminates the anxiety associated with harmful traffic affecting the success of your advertising campaigns. Our cutting-edge technology, powered by machine learning and artificial intelligence, detects and prevents both straightforward and intricate fraudulent traffic in real time, guaranteeing that your advertising budget focuses on authentic, high-quality clicks and conversions. This not only results in improved campaign performance but also boosts your return on ad spend (ROAS). With this comprehensive solution, every dollar of your advertising investment is protected, enabling you to focus on achieving your marketing goals without worry. Allow TrafficGuard to manage ad fraud protection, empowering you to oversee your Google Search (PPC) campaigns, mobile user acquisition initiatives, affiliate expenditures, and social media promotions with ease. Moreover, we offer expert campaign management and outstanding customer support, solidifying our position as a trustworthy ally for all your ad fraud protection requirements. By choosing TrafficGuard, you also gain access to insightful analytics that can further inform your marketing strategy.

An aesthetically pleasing and responsive portal designed for partners enables seamless navigation through your channel programs, allowing users to quickly locate relevant content, campaigns, and eligible programs. It features a comprehensive suite of do-it-yourself tools that empower you to manage content, campaigns, and applications tailored for various user groups, types, languages, regions, and territories. These intuitive tools facilitate the creation of mobile-responsive content that can be dynamically updated, managed, and distributed to your partners efficiently. Additionally, you can track and enhance your channel programs effectively. Create partner-centric "Market-To" campaigns aimed at attracting new potential partners for recruitment or keeping existing partners informed about new initiatives, events, and other offerings within the portal. To ensure effective communication with both new and existing partners, employ a variety of campaign tactics including emails, events, and microsites, thereby enhancing engagement and collaboration. Furthermore, implementing feedback mechanisms can help refine your approach and ensure that the needs of your partners are consistently met.

CallTrackingMetrics stands out as the sole SaaS platform that integrates call tracking and conversion intelligence to enhance contact center automation, leading to a more tailored experience for customers. Discover which marketing initiatives are driving leads or conversions, and leverage that information to create automated call flows that enhance your contact center operations. With our comprehensive suite of phone, text, online, and live chat tools, you can achieve seamless communication across your entire organization. More than 100,000 users around the globe rely on CallTrackingMetrics to streamline communications for their sales, marketing, and service teams, ensuring efficiency and effectiveness in their outreach efforts. Our call tracking capabilities include dependable dynamic number insertion (DNI) for precise session-level attribution, as well as local and toll-free tracking numbers, which offer omnichannel attribution across calls, texts, and form submissions. Additionally, our contact center solutions feature a user-friendly browser-based softphone, along with intelligent routing options to optimize call management. Embracing these advanced features can significantly elevate your organization's customer interaction strategy.

EngageBay is an easy-to-use, cost-effective platform that integrates marketing, sales, and service automation, complete with a free CRM. Designed specifically for small businesses and startups, it aims to facilitate growth and efficiency. The marketing automation tools empower you to streamline your tasks, engage your audience, and reduce the time spent on mundane activities. Additionally, the sales automation features enable you to manage your contacts effectively, monitor deals, and develop a robust sales pipeline. This platform also fosters enduring customer relationships through its comprehensive features. Furthermore, you can deliver prompt assistance to your clients using the helpdesk and live chat functionalities, which allow you to efficiently track, prioritize, and resolve customer support inquiries in just a few minutes. Ultimately, EngageBay serves as an all-in-one solution for businesses looking to enhance their operational capabilities and customer service.

Runn is an innovative platform for real-time resource management that features integrated time tracking and robust forecasting abilities. Effortlessly plan your projects and allocate resources by scheduling project phases, milestones, and time off. Switch seamlessly between monthly, quarterly, and semi-annual views to strategize for both immediate and future needs. Gain a comprehensive overview of your entire organization, allowing you to effectively manage changes in capacity, workload, and availability as you develop your plans. Runn transforms resource management into a dynamic and visual experience through a centralized, shared interface. You can delve deeper into specific roles, teams, and tags to analyze trends and pinpoint groups that may be overbooked. Additionally, you can outline potential projects to assess how your plans could evolve as work gets confirmed. Monitor project progress, view forecasts, and access crucial metrics with Runn, including utilization rates, project variance, and overall financial health. Utilize the platform's built-in timesheets to keep track of project advancements efficiently. Runn also offers integrations with Harvest, WorkflowMax, and Clockify, and through its API, users can create custom integrations to connect Runn to their preferred tools, enhancing workflow and productivity even further. This versatility makes Runn a vital asset for teams looking to optimize their resource management and project planning processes.

Transform Your Aspirations with Goalscape Goalscape changes the game in goal management by providing a distinctive visual method that surpasses conventional To-Do Lists, Spreadsheets, or Kanban Boards. This approach not only streamlines the process of setting goals but also fosters a collective focus and purpose among teams. With Goalscape, large goals can be dissected into achievable subgoals, allowing for effective prioritization and progress tracking via an easy-to-use visual platform. This groundbreaking technique enables companies to flourish, individuals to excel, and teams to deepen their connections. Goalscape transforms work into an inspiring journey filled with significant accomplishments that genuinely impact lives. Developed by Olympic champions, Goalscape has garnered the trust of a diverse range of users globally, from independent professionals to major corporations, illustrating its versatility and effectiveness. Ultimately, it serves as a catalyst for turning aspirations into reality.

Bordio is a software solution tailored for project management, aimed at assisting teams in organizing their projects and tasks with greater efficiency. This task management platform enables users to layout their team's weekly agenda using an interactive project planning calendar, prioritize activities through a kanban board, and set meeting reminders—all within a single cohesive system. Envision the simplicity of dragging and dropping tasks into your digital calendar, color-coding them for enhanced clarity on current priorities and forthcoming obligations. Need to arrange a meeting? You can easily do so within Bordio’s work board, simplifying your workflow by reducing the reliance on multiple applications. Furthermore, the platform allows for real-time communication within a task, ensuring that all discussions and documents remain organized and within easy reach. Bordio’s integration with Google Calendar further amplifies its capabilities by providing a consolidated view of all your schedules. This project management tool not only presents an economical option for thorough work management but also functions as both a team management software and a project tracker, facilitating the management of workloads, monitoring of progress, and ensuring timely project completion. With features such as the task tracker and team task planner, Bordio empowers users to oversee the advancement of each task effectively. In addition, the collaborative aspects of the platform foster a more engaged and productive team environment.

Harness the ability to design, manage, and implement email signatures for your organization while also launching a fresh marketing avenue through top-tier email signature management solutions. Exclaimer stands at the forefront of email signature software, offering you total oversight and guaranteeing that your brand consistently shines in its best light. Regardless of whether you utilize Office 365, Google Workspace, or Exchange, we are equipped to revitalize your email sign-off and enhance your professional communication. By leveraging our expertise, you can elevate your brand's image and ensure consistent representation across all email correspondence.

MedRight is a cost-efficient, fully supported, and user-friendly EHR/eMAR solution designed for senior living communities such as Assisted Living Facilities (ALFs) and Skilled Nursing Facilities (SNFs). Its adaptable configuration allows use in various settings, including treatment centers and facilities for individuals with developmental disabilities (IDDs). MedRight prioritizes patient safety and adheres to HIPAA compliance, making it a trusted choice across the nation. It encompasses a comprehensive array of features necessary for effective management of any senior living community, including but not limited to: - Inventory Tracking - e-Narcotic Logs - eMAR - Comprehensive Reporting - Seizure and Behavior Tracking - Incident Documentation - Staff and Resident Management - Care Plans and Assessments - Community and Resident Calendars - Vital Signs Tracking and Graphing - e-Prescribing - Refusal Log - Notifications via Text/Email - Document Management - Alerts and Trends - Pharmacy Integration - Offline Functionality - Standing Orders - Family Communication via Email Blasts - Family Portal Access - Customized CRM - Activities of Daily Living (ADL) Tracking - Wound Management - Staff Licensing and Training Oversight - Key Performance Indicators (KPI) Dashboard - Cloud-Based and Web Accessible Our commitment to healthcare interoperability is reinforced through seamless integration with other healthcare providers via our API. Interested parties can schedule a demo or take advantage of MedRight's complimentary trial.