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What is Marketing Evolution?
The excessive waste prevalent in the advertising sector represents a major risk to profitability that negatively impacts both consumers and marketers. As noted by TrafficGuard, the waste associated with digital advertising could potentially soar to $100 million each day within the next five years, primarily driven by ad fraud. This alarming financial setback presents a formidable obstacle for omnichannel marketers, compelling them to reassess not only their spending and strategies but also the metrics employed to gauge marketing success. Understanding the ways in which consumers engage across multiple touchpoints, whether online or offline, is vital for marketers seeking to enhance their connections with target audiences. By leveraging sophisticated analytics, marketers can effectively monitor and improve critical performance indicators (KPIs) such as the effectiveness of campaigns, levels of customer engagement, and overall sales revenue. Furthermore, harnessing data-driven insights along with personalized campaign recommendations enables marketers to make strategic decisions about their media mixes, budget distributions, creative approaches, brand initiatives, and long-term strategies. It is crucial to refine the comprehensive media investment strategy to ensure vital business outcomes, including increased brand awareness, demand generation, and heightened sales figures in a competitive market. Prioritizing these elements allows marketers to adeptly navigate the intricacies of the advertising landscape while striving to reduce losses stemming from inefficiencies. By focusing on these strategies, the industry can work towards fostering a more sustainable advertising environment.
What is Dreamdata.io?
Dreamdata serves as a powerful B2B revenue attribution solution that equips go-to-market teams with the insights needed to understand their effects on growth and performance. By streamlining the process of data collection and modeling, it offers a comprehensive view of the customer journey that promotes informed decision-making based on data.
Key Features:
- Automated Data Collection & Unified Model: Gathers first-party data from various sources, including your website and marketing/sales tools, to create a holistic view of customer interactions.
- Multi-Touch Attribution: Provides precise revenue attribution to individual touchpoints, delivering clear insights into the ROI of various campaigns and channels.
- Buying Signals & Lead Prioritization: Detects accounts showing high intent and prioritizes leads to enhance sales effectiveness and efficiency.
- Campaign Performance Analysis: Assesses the success of campaigns, facilitating optimization decisions backed by data.
- Custom Audiences & Data Activation: Develops targeted audience segments based on insights from the customer journey, allowing for tailored campaigns across different platforms.
- Industry Benchmarking: Evaluates your performance in relation to industry norms, helping to identify improvement opportunities and gain a competitive edge.
- Intuitive Interface: A user-friendly design allows for seamless navigation and the extraction of actionable insights, making it accessible for all team members. Moreover, the platform's capabilities streamline collaboration among teams, fostering a more integrated approach to revenue growth.
Integrations Supported
6sense
Demandbase
Eloqua
G2 Buyer Intent
Google Ads
Google Search Console
HubSpot CRM
HubSpot Customer Platform
LinkedIn Ads
Microsoft Dynamics 365
Integrations Supported
6sense
Demandbase
Eloqua
G2 Buyer Intent
Google Ads
Google Search Console
HubSpot CRM
HubSpot Customer Platform
LinkedIn Ads
Microsoft Dynamics 365
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
$999 per month
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Marketing Evolution
Date Founded
2000
Company Location
United States
Company Website
www.marketingevolution.com
Company Facts
Organization Name
Dreamdata
Date Founded
2018
Company Location
Denmark
Company Website
dreamdata.io
Categories and Features
Marketing Attribution
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking
Categories and Features
Account Based Marketing
Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification
Customer Data Platforms (CDP)
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling
Customer Journey Mapping Tools
Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Marketing Attribution
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking
Marketing Automation
A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking
Web Analytics
Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking