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Ratings and Reviews 0 Ratings
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What is Marketing Evolution?
The excessive waste prevalent in the advertising sector represents a major risk to profitability that negatively impacts both consumers and marketers. As noted by TrafficGuard, the waste associated with digital advertising could potentially soar to $100 million each day within the next five years, primarily driven by ad fraud. This alarming financial setback presents a formidable obstacle for omnichannel marketers, compelling them to reassess not only their spending and strategies but also the metrics employed to gauge marketing success. Understanding the ways in which consumers engage across multiple touchpoints, whether online or offline, is vital for marketers seeking to enhance their connections with target audiences. By leveraging sophisticated analytics, marketers can effectively monitor and improve critical performance indicators (KPIs) such as the effectiveness of campaigns, levels of customer engagement, and overall sales revenue. Furthermore, harnessing data-driven insights along with personalized campaign recommendations enables marketers to make strategic decisions about their media mixes, budget distributions, creative approaches, brand initiatives, and long-term strategies. It is crucial to refine the comprehensive media investment strategy to ensure vital business outcomes, including increased brand awareness, demand generation, and heightened sales figures in a competitive market. Prioritizing these elements allows marketers to adeptly navigate the intricacies of the advertising landscape while striving to reduce losses stemming from inefficiencies. By focusing on these strategies, the industry can work towards fostering a more sustainable advertising environment.
What is KREATIO?
Kreatio's lead generation platforms have been instrumental in delivering over 6 million leads for publishers, including major clients such as IBM, Microsoft, SAP, Facebook, Google, AWS, and Oracle. Their cutting-edge products have opened up new and profitable revenue avenues for more than 100 B2B companies spanning various sectors. A standout example is IDG, which utilized Kreatio to build one of the largest demand generation firms in the world. Furthermore, Kreatio’s solutions have played a crucial role in generating revenue for over 2,000 events in collaboration with Aspermont, significantly enhancing their digital footprint. Publishers are now benefiting from dynamic websites that not only boost revenue but also draw in a larger audience. The Kreatio subscription platform is tailored for and effectively employed by leading brands in the Mining, Agriculture, Risk, and Energy industries, highlighting its adaptability and success across different markets. Moreover, the ongoing support from Kreatio helps businesses thrive by fostering growth and innovation in both lead generation and digital engagement strategies. As a result, companies are finding new ways to connect with their target audiences and amplify their market presence.
Integrations Supported
Additional information not provided
Integrations Supported
Additional information not provided
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Marketing Evolution
Date Founded
2000
Company Location
United States
Company Website
www.marketingevolution.com
Company Facts
Organization Name
Kreatio Software
Company Website
www.kreatio.com
Categories and Features
Marketing Attribution
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking
Categories and Features
Content Management
Audio Content
Customizable Templates
Document Indexing
E-forms
Full Text Search
Image Editor
SEO Management
Text Editor
Version Control
Video Content
Website Management