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What is Marketing Town?

We combine advanced performance marketing tools with a wide-ranging array of marketing and sales strategies, supported by a team of dedicated industry professionals, to help businesses enhance their operations and improve the entire customer experience. In the current digital era, consumers can access their desired products and services instantly, regardless of their location. To meet the expectations of these sophisticated customers, Marketing Town offers guidance through each stage of the customer journey, helping to pinpoint traffic sources and assess which marketing channels and campaign strategies yield the best returns on investment. As the analysis of consumer behavior becomes more complex due to an abundance of data points and traffic pathways, our specialized technological solutions allow for precise tracking and interpretation of consumer data. This capability opens up a deeper understanding of insights related to media consumption and consumer trends, which in turn creates countless opportunities for businesses to engage their audiences more effectively. By tapping into these insights, organizations can gain a competitive edge while simultaneously enhancing overall customer satisfaction. In the end, a robust strategy informed by consumer behavior analytics can significantly transform how businesses connect with their clients.

What is CPV Lab Pro?

Optimize, monitor, and analyze your marketing efforts using a single tool: CPV Lab. This ad tracking software is designed to assist affiliate marketers and media buyers in evaluating their marketing effectiveness across various channels. Experience effortless integration with well-known advertising platforms like Google Ads, Facebook Ads, TikTok Ads, Microsoft Ads, CJ, and Clickbank, all made possible through API connections. Additionally, enjoy smooth server-to-server (S2S) integrations with more than 200 affiliate networks and traffic sources, including Taboola, PropellerAds, MaxWeb, Mgid, and more. Make the most of CPV Lab's affiliate link tracker to streamline your marketing processes by gathering all campaign data into an intuitive dashboard for convenient access. Execute split tests on your offers and landing pages, while also utilizing multivariate testing for your landing pages through MV Lab. Gain quick access to cost and conversion data in one centralized location, and take advantage of cookieless tracking methods to enhance privacy. Harness the power of data analytics to fine-tune your campaigns for maximum return on investment (ROI), while effectively detecting and filtering out fraudulent activities with specialized Bot and Proxy filtering. With the flexibility to choose between a self-hosted or cloud-based tracker, CPV Lab offers the comprehensive tools you need to elevate your marketing strategy. Furthermore, this platform allows for easy scalability, ensuring that as your business grows, your marketing capabilities can adapt accordingly.

Media

Media

Integrations Supported

Adsterra
Advertise.com
Baidu
ClickBank
Digistore24
Everflow
Facebook Ads
Google Ads
Instagram Ads
MGID
Microsoft Advertising
Mondiad
MyLead
Outbrain
PropellerAds
Revcontent
Shopify
Snapchat Ads
Taboola
TikTok Ads

Integrations Supported

Adsterra
Advertise.com
Baidu
ClickBank
Digistore24
Everflow
Facebook Ads
Google Ads
Instagram Ads
MGID
Microsoft Advertising
Mondiad
MyLead
Outbrain
PropellerAds
Revcontent
Shopify
Snapchat Ads
Taboola
TikTok Ads

API Availability

Has API

API Availability

Has API

Pricing Information

$500 per month
Free Trial Offered?
Free Version

Pricing Information

$47 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Marketing Town

Date Founded

2010

Company Location

United States

Company Website

m-t.io

Company Facts

Organization Name

CPV Lab Pro

Date Founded

2018

Company Location

Romania

Company Website

cpvlab.pro/

Categories and Features

Categories and Features

AB Testing

Audience Targeting
Campaign Segmentation
Funnel Analysis
Heatmaps
Landing Pages / Web Forms
Multivariate Testing
Split Testing
Statistical Relevance Analysis
Surveys
Test Scheduling
Visual Editor

Affiliate

Affiliate Management
Affiliate Tracking
Banner Management
Commission Management
Contest Management
Coupon Management
Email / Newsletter Communication
Fraud Detection
Multi Level Marketing (MLM)
Multi-Language
Social Sharing

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

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