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What is Mastercard Advanced Investment Management?

Advanced Investment Management (AIM) effectively tackles significant questions by rapidly producing forecasts for every acquisition, engagement, and retention strategy while continuously refreshing models with new data as it becomes available. This capability allows AIM to quickly identify the most effective strategies for engaging with customers. Moreover, AIM features a centralized dashboard that tracks all past and current campaigns, offering insights into the most advantageous attributes for future initiatives, including annual fees, sign-up bonuses, rewards offers, and enhancements to credit limits. By providing the organization with the tools to accurately predict key profit and loss metrics for each initiative, AIM aids banks in optimizing their marketing budget allocations. In addition, AIM continually updates its forecasts and models to ensure reliable predictions of customer lifetime value. The NextAction optimization engine within AIM utilizes these forecast projections to make recommendations on campaign investments that not only maximize long-term value but also stay within defined budget constraints, ultimately fostering more strategic decision-making. As a result, AIM significantly improves the overall efficacy of marketing strategies in an increasingly competitive environment, paving the way for sustained business growth. This comprehensive approach ensures that the organizations leveraging AIM remain agile and responsive to market dynamics.

What is COA for Banking?

Why limit automation and optimization to just outbound marketing activities? Genuine collaboration is achieved when all teams work together consistently. With the introduction of COA, the excuses for overlooking valuable opportunities have vanished. When businesses are viewed through the lens of their customers, they are seen as a cohesive entity rather than a collection of separate departments. It is crucial to adopt this holistic view that goes beyond specific roles like Sales, Marketing, Underwriting, or Service. COA offers a comprehensive, integrated perspective that links marketing with sales, sales with service, and maintains these connections across the organization. Through COA, every team member's contributions are aligned and accountable, fostering a synchronized environment. This approach results in the creation of a dynamic customer profile tailored to fit your organization's culture and specific requirements. COA not only identifies but also prioritizes new customer opportunities based on various factors such as value, context, urgency, and the unique expertise of each team member involved. Consequently, your organization is equipped to fully leverage every opportunity that presents itself, ensuring that potential is maximized at every turn. Furthermore, this system enhances interdepartmental communication, ultimately leading to improved customer satisfaction and loyalty.

Media

Media

Integrations Supported

Skilling

Integrations Supported

Skilling

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Mastercard Data & Services

Date Founded

1966

Company Location

United States

Company Website

www.mastercardservices.com/en/solutions/advanced-investment-management

Company Facts

Organization Name

Advanced Software Applications

Date Founded

1992

Company Location

United States

Company Website

www.asacorp.com/coa.jsp

Categories and Features

Banking

ATM Management
Compliance Tracking
Corporate Banking
Credit Card Management
Credit Union
Investment Banking
Multi-Branch
Online Banking
Private Banking
Retail Banking
Risk Management
Securities Management
Transaction Monitoring

Categories and Features

Banking

ATM Management
Compliance Tracking
Corporate Banking
Credit Card Management
Credit Union
Investment Banking
Multi-Branch
Online Banking
Private Banking
Retail Banking
Risk Management
Securities Management
Transaction Monitoring

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