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What is MicroTracker?

Create an annual tracking agenda measured in minutes that offers a continuous, objective snapshot over time. With each new wave, you can introduce a more complex layer of data to enrich your research findings. By utilizing integrated data visualization tools, you can compare different waves and filter results to hone in on particular sets of data or responses. Conducting regular surveys right after a launch will enhance your awareness tracking studies (ATUs), facilitating rapid, informed decision-making and the flexibility to modify strategies when needed. It's crucial to remain agile, as unexpected changes can arise at any moment. The adaptable and modular question formats allow you to introduce new inquiries and explore deeper insights gathered from extensive tracking efforts or in response to abrupt market changes. Additionally, consistently tracking a core set of key performance indicators (KPIs) each month throughout the product's lifecycle helps you maintain a competitive edge in evolving markets. This thorough approach not only keeps you informed but also allows you to dynamically respond to shifts in the market landscape, ensuring your strategies remain effective and relevant. Over time, this methodology can significantly enhance your understanding of market trends and consumer behavior.

What is Competitive Compass?

Start by assessing the strengths and weaknesses of your marketing communications effectiveness through a comparative analysis with your competitors. This pivotal action sets the groundwork for a successful marketing communication strategy. Our cutting-edge AI technology can deliver a thorough overview of your brand within a mere 72 hours. This overview not only serves as a solid foundation for your marketing communications strategy but also acts as a valuable asset in client meetings, showcasing your capability in data analysis. Collaborating with marketing experts and leveraging over a century of combined knowledge, we have developed key metrics to effectively measure marketing performance. By continuously tracking your brand’s performance, you gain clearer insights into your marketing ROI, which acts as a guide for making well-informed strategic decisions by highlighting opportunities for growth, understanding factors that drive success, and identifying areas in need of enhancement. Additionally, you can evaluate your brand's performance relative to up to four competitors, granting you a more comprehensive view of your competitive landscape. This in-depth analysis not only equips you with the insights necessary to implement strategic adjustments but also empowers your marketing efforts to reach new heights of effectiveness and success. Ultimately, staying ahead in this competitive landscape demands ongoing evaluation and adaptation to ensure sustained growth.

Media

Media

Integrations Supported

Microsoft Power BI

Integrations Supported

Microsoft Power BI

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$79 per user per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

InCrowd

Date Founded

2010

Company Location

United States

Company Website

incrowdnow.com/products/microtracker/

Company Facts

Organization Name

My Telescope

Date Founded

2018

Company Location

Sweden

Company Website

www.mytelescope.io

Categories and Features

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

Categories and Features

Competitive Intelligence

Alerts/Notifications
Benchmarking
Competing Product Analysis
Keyword Tracking
Social Media Monitoring
Trend Analysis
Website Monitoring

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

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