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What is MicroTracker?

Create an annual tracking agenda measured in minutes that offers a continuous, objective snapshot over time. With each new wave, you can introduce a more complex layer of data to enrich your research findings. By utilizing integrated data visualization tools, you can compare different waves and filter results to hone in on particular sets of data or responses. Conducting regular surveys right after a launch will enhance your awareness tracking studies (ATUs), facilitating rapid, informed decision-making and the flexibility to modify strategies when needed. It's crucial to remain agile, as unexpected changes can arise at any moment. The adaptable and modular question formats allow you to introduce new inquiries and explore deeper insights gathered from extensive tracking efforts or in response to abrupt market changes. Additionally, consistently tracking a core set of key performance indicators (KPIs) each month throughout the product's lifecycle helps you maintain a competitive edge in evolving markets. This thorough approach not only keeps you informed but also allows you to dynamically respond to shifts in the market landscape, ensuring your strategies remain effective and relevant. Over time, this methodology can significantly enhance your understanding of market trends and consumer behavior.

What is Discovered Markets?

Rather than providing a single study, we present a monthly MAPPING subscription service. In order to establish the mapping criteria, we thoroughly analyze your business model, existing relationships, and intended markets. Our process involves generating visually engaging, both qualitative and quantitative maps of markets, which rely on comprehensive primary and secondary research. This approach encompasses discussions with leading market specialists to ensure accuracy and relevance. Ultimately, our subscription aims to deliver ongoing insights that adapt to your evolving business needs.

Media

Media

Integrations Supported

Airtable
Awario
Google Analytics
Semrush

Integrations Supported

Airtable
Awario
Google Analytics
Semrush

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$2000/month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

InCrowd

Date Founded

2010

Company Location

United States

Company Website

incrowdnow.com/products/microtracker/

Company Facts

Organization Name

Discovered Markets

Date Founded

2019

Company Location

United States

Company Website

www.discoveredmarkets.com/mapping

Categories and Features

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

Categories and Features

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

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