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What is MicroTracker?

Create an annual tracking agenda measured in minutes that offers a continuous, objective snapshot over time. With each new wave, you can introduce a more complex layer of data to enrich your research findings. By utilizing integrated data visualization tools, you can compare different waves and filter results to hone in on particular sets of data or responses. Conducting regular surveys right after a launch will enhance your awareness tracking studies (ATUs), facilitating rapid, informed decision-making and the flexibility to modify strategies when needed. It's crucial to remain agile, as unexpected changes can arise at any moment. The adaptable and modular question formats allow you to introduce new inquiries and explore deeper insights gathered from extensive tracking efforts or in response to abrupt market changes. Additionally, consistently tracking a core set of key performance indicators (KPIs) each month throughout the product's lifecycle helps you maintain a competitive edge in evolving markets. This thorough approach not only keeps you informed but also allows you to dynamically respond to shifts in the market landscape, ensuring your strategies remain effective and relevant. Over time, this methodology can significantly enhance your understanding of market trends and consumer behavior.

What is AYTM?

You are here to explore your interests and strengthen your connection with consumers, and we are dedicated to supporting you in achieving your research objectives efficiently and confidently. Aytm’s fully integrated agile consumer insights platform empowers you to engage with verified audiences, conduct and evaluate various automated research tests, and harness consumer feedback more frequently and earlier in the process. It features: A predictive sample engine designed to accurately locate and segment audiences from a vast pool of over 100 million global respondents. A survey authoring tool that enables teams to collaboratively design, edit, and manage both simple and complex studies. An insights dashboard that provides real-time results, facilitating exploration and analysis of the platform while easily sharing your discoveries with stakeholders. However, aytm transcends being a mere technology provider; we also function as a strategic ally by offering adaptable, consultative services, thought leadership, and technological support for research efforts at any level and scale. Thus, whether you aim to test out new projects or create ongoing research programs that enhance your capabilities, we stand ready to accompany you on this journey and amplify your success. Together, we can navigate the evolving landscape of consumer insights and drive impactful results.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$150/month/user
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

InCrowd

Date Founded

2010

Company Location

United States

Company Website

incrowdnow.com/products/microtracker/

Company Facts

Organization Name

aytm

Date Founded

2009

Company Location

United States

Company Website

aytm.com

Categories and Features

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

Categories and Features

Data Analysis

Data Discovery
Data Visualization
High Volume Processing
Predictive Analytics
Regression Analysis
Sentiment Analysis
Statistical Modeling
Text Analytics

Market Research

Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management

Survey

Custom Survey URLs
Data Analysis Tools
Email Marketing
Mobile Survey
Offline Response Collection
Paper Survey
Question Branching
Question Library
Site Intercept Survey
Skip Logic
Supports Audio / Images / Video

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