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What is Microsoft Advertising?

Microsoft Advertising, formerly known as Bing Ads, functions as a marketing platform within the expansive Microsoft Search Network. This service enables companies to interact with individuals who are actively searching for the products or services they offer. With an impressive 5.9 billion searches conducted monthly on the Microsoft Search Network, advertisers have the opportunity to reach a broad audience across various geographic areas, whether targeting by country, city, or specific distances. For those already using platforms like Google Ads, shifting your advertising campaigns to Microsoft Advertising can be done seamlessly. The platform comes equipped with a variety of tools that facilitate effective campaign management, helping you to meet your advertising goals, whether that entails sticking to a predetermined budget or aiming for a specific cost per acquisition. By creating a free account, you can initiate your advertising journey with any budget you desire, only paying when users interact with your advertisement. You can enhance your return on investment by experimenting with different keywords, adjusting your bids, and optimizing the timing of your ads. Furthermore, you can set daily budgets or tweak your expenditures as necessary to maximize the effectiveness of your advertising efforts. This flexibility ensures that you can adapt your advertising strategy to meet changing business needs and market conditions.

What is Ad Badger?

You don't have to be a PPC specialist to lower your ACOS and boost your revenue with our powerful Amazon PPC software and tools. Our Amazon PPC Software Tool ensures that your bids remain optimized at all times, adapting seamlessly to changes in the market. By using our platform, you can efficiently oversee your keywords, bids, and campaigns through effective strategies, even if you have no prior experience in PPC. It offers a comprehensive toolkit for managing, automating, and monitoring your Amazon campaigns consistently. The bid optimization feature utilizes a distinctive algorithm that analyzes your conversion data, making daily micro adjustments to help you reach your target ACOS. With just a click, you can enjoy improved bid optimization that enhances your profitability. Moreover, our negative keyword tool thoroughly reviews every keyword from your advertising campaigns over the past six months, identifies those that are underperforming, and automatically categorizes them as negative keywords. Not only will you experience these benefits easily, but you'll also witness your campaigns flourish with minimal effort on your part. This innovative approach ensures that anyone can achieve success in the competitive world of Amazon advertising.

Media

Media

Integrations Supported

AdInvestor
Adplorer
Adzooma
AnyTrack
BOSCO
Beam AI
C2 Identity
CPV Lab Pro
Desktop.com
DinMo
Dreamdata.io
Instaon
Integrate.io
LumenAd
Microsoft Copilot
Spider AF
Supermetrics
TROCCO
VSIT Link Shortener
paretos

Integrations Supported

AdInvestor
Adplorer
Adzooma
AnyTrack
BOSCO
Beam AI
C2 Identity
CPV Lab Pro
Desktop.com
DinMo
Dreamdata.io
Instaon
Integrate.io
LumenAd
Microsoft Copilot
Spider AF
Supermetrics
TROCCO
VSIT Link Shortener
paretos

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$107 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Microsoft

Date Founded

1975

Company Location

United States

Company Website

ads.microsoft.com

Company Facts

Organization Name

Ad Badger

Date Founded

2016

Company Location

United States

Company Website

www.adbadger.com

Categories and Features

PPC

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Search Engine Marketing (SEM)

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

PPC

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

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