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What is Microsoft Dynamics 365 Marketing?

Strengthen your relationships with customers by tailoring their experiences, which is essential for developing deeper connections. By enhancing communication and crafting seamless customer journeys, Dynamics 365 Marketing equips sales teams to nurture leads with greater efficiency. Create personalized multichannel pathways that deliver the right message at the most suitable time and platform to foster significant relationships. Utilize marketing automation, combined with integrated data and business processes connected to Dynamics 365 Sales, to effectively cultivate leads and enhance opportunities in the customer pipeline. Boost the effectiveness of your automated marketing initiatives through AI-driven insights, lead scoring, and customized dashboards, while gaining a holistic view of customers via integration with Dynamics 365 Customer Insights. The capability to customize and enhance Marketing's functions is made easy by linking it with the applications and services you already use. Moreover, inherent privacy features ensure adherence to GDPR standards, enabling you to concentrate on establishing trust with your audience. This comprehensive strategy not only nurtures customer loyalty but also propels sustained growth for your business, impacting success in the long run. Ultimately, investing in personalized marketing strategies can set your organization apart in a competitive landscape.

What is Adobe Marketo Measure?

Amplify your marketing effectiveness by gaining unmatched insights into performance metrics. It is crucial for every marketer to discern what strategies thrive and which ones falter, underscoring the vital role of revenue attribution within B2B marketing teams. Adobe Marketo Measure transcends the basic functions of tracking clicks and leads, providing marketers with exceptional visibility into their true impact on revenue generation. By linking every interaction in the customer journey—whether it occurs online or offline, through paid advertising or organic outreach, within marketing or sales—it allows for the accurate pinpointing of which channels and campaigns produce the most substantial revenue and return on investment. While managing disparate data can often lead to frustration, Adobe Marketo Measure simplifies this complexity by seamlessly integrating and consolidating your data, enabling a greater focus on actionable insights instead of tedious administrative tasks. You can secure reliable data without dealing with the complications of erroneous spreadsheets and duplicate conversion figures. Furthermore, it is essential to understand that relying solely on one attribution model may not be appropriate for every situation; thus, with its adaptable options, marketers can customize their strategies to meet their specific requirements and objectives. This flexibility empowers teams to make informed decisions that align with their unique business goals.

Media

Media

Integrations Supported

5X
AdStage
Alumio
Bloomreach
CallTrackingMetrics
Codeless Platforms BPA Platform
Desktop.com
Dynamics 365 Customer Insights
EasyTerritory
Eloqua
Hootsuite
Infobip
Microsoft Dynamics 365
Microsoft Dynamics 365 Finance
SSIS Integration Toolkit
Salesforce
SnapEngage
TROCCO
TeleSign
Uberflip

Integrations Supported

5X
AdStage
Alumio
Bloomreach
CallTrackingMetrics
Codeless Platforms BPA Platform
Desktop.com
Dynamics 365 Customer Insights
EasyTerritory
Eloqua
Hootsuite
Infobip
Microsoft Dynamics 365
Microsoft Dynamics 365 Finance
SSIS Integration Toolkit
Salesforce
SnapEngage
TROCCO
TeleSign
Uberflip

API Availability

Has API

API Availability

Has API

Pricing Information

$1500 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Microsoft

Date Founded

1975

Company Location

United States

Company Website

dynamics.microsoft.com/en-us/marketing/overview/

Company Facts

Organization Name

Adobe

Date Founded

1982

Company Location

United States

Company Website

business.adobe.com/products/marketo/marketo-measure.html

Categories and Features

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Categories and Features

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

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