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What is Nativo?

Nativo IQ provides brands with quantifiable data to improve their Return-on-Content effectively. By utilizing a comprehensive platform, companies can evaluate the impact of each content piece across their owned, sponsored, and social media marketing efforts, while also measuring outcomes against key business goals such as engagement rates and conversion metrics. With Nativo IQ, organizations acquire full transparency regarding their content production, delivering vital quantitative insights that aid in performance assessment and the replication of successful tactics. The platform enables brands to discern which types of content drive consumer actions and which fall flat, all while offering real-time analytics. By seamlessly boosting content that Nativo IQ recommends, brands can optimize the returns on their marketing endeavors. This solution empowers teams to showcase and enhance the effectiveness of their content marketing strategies across various departments. Ultimately, Nativo IQ acts as a content intelligence tool that uncovers insights and ROI, promoting a unified and results-driven marketing approach. Furthermore, brands can use these insights not only to fine-tune their strategies but also to adapt to changing market conditions, ensuring ongoing growth and sustained consumer engagement. As a result, Nativo IQ positions brands to achieve greater alignment and success in their marketing efforts.

What is IO Technologies?

To build a committed and engaged audience that boosts both organic traffic and content revenue, begin by compiling reports on the highest-performing articles from the last quarter while identifying a specific audience segment to target. It is crucial that your analysis relies on comprehensive data, as using incomplete samples may skew the accuracy of your SEO traffic analysis. Afterward, identify the articles that have the lowest recirculation rates among your top-ranking search results. Employ readability funnels to strategically place your content recommendation blocks just before the point where many readers typically lose interest. You might also consider testing various types of recommended content or creating a follow-up article to enhance recirculation rates further. After making these adjustments, keep a close eye on the performance of these articles to assess how effective the changes have been. By applying these successful methods to more of your content, you can significantly improve session engagement, reduce bounce rates, and encourage increased visit frequency. Focus on analyzing reader behavior to effectively lower bounce rates and increase time spent on your site. With the ability to access extensive historical data, you can continuously refine your content recommendations with the most engaging articles, ensuring a cycle of increased user engagement and growth. This continuous evaluation will yield valuable insights that can guide your future content strategies, fostering an ongoing cycle of improvement. Ultimately, the insights gained will allow you to anticipate audience preferences and tailor your content more effectively.

Media

Media

Integrations Supported

DV Publisher Suite
PubGalaxy

Integrations Supported

DV Publisher Suite
PubGalaxy

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$370 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Nativo

Company Location

United States

Company Website

www.nativo.com/nativo-iq

Company Facts

Organization Name

IO Technologies

Date Founded

2015

Company Location

Ukraine

Company Website

iotechnologies.com

Categories and Features

Categories and Features

Dashboard

Annotations
Data Source Integrations
Functions / Calculations
Interactive
KPIs
OLAP
Private Dashboards
Public Dashboards
Scorecards
Themes
Visual Analytics
Widgets

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