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What is NewsRadar?

NewsRadar® brings together all your communication management information into a single, intuitive platform. With just a few simple clicks, users can collect and evaluate their search results from both Earned and Owned Media across multiple channels, highlighting essential metrics such as reach, engagement rates, and hashtag performance. You can pinpoint trending subjects, examine your most engaging posts, and discover key influencers connected to your brand. Take charge of your social media strategy by understanding how your brand interacts with its audience and assessing the success of your social media campaigns. Effortlessly dive into relevant topics and influencers when necessary, and utilize our alert system to stay up to date with the latest news. Moreover, our Fake News Monitoring feature offers clear insights into the trustworthiness of various media sources, judged by professional journalists who assess the credibility and transparency of these outlets, scoring them according to the NewsGuard Score system. If any media outlet receives a score lower than 60 points, a red warning will appear on your NewsRadar® dashboard or during your media analysis. This thorough method not only keeps you informed but also empowers you to make well-informed strategic decisions regarding your communication efforts, ultimately enhancing your brand's reputation and engagement. By leveraging these tools, you can refine your overall communication strategy and effectively navigate the complexities of digital media.

What is Brand Analytics?

It is crucial for businesses to monitor and analyze their brands across both social media and traditional media platforms. Brand Analytics plays a vital role in addressing the operational needs of significant departments within a company by mitigating reputational risks and improving public relations. By designing attractive products and establishing a strong communication framework, organizations can enhance the quality of customer service and cultivate deeper customer loyalty. The reliability of data collected from diverse sources is assured by Brand Analytics, which includes social media sites like VK.com, OK.ru, Instagram, Facebook, YouTube, TikTok, and Twitter, as well as blogs, forums, review platforms, mobile app stores, public channels, and Telegram groups. Moreover, it also incorporates online news sources and the websites of leading governmental and market entities. Through a partnership with VK.com, Brand Analytics offers access to an extensive public data flow, delivering exceptional speed, quality, and thoroughness in message analysis that stands out in the industry. This comprehensive monitoring covers all types of messages and data, enabling businesses to stay informed and responsive in their strategic approaches. Consequently, this detailed analysis equips brands with the tools they need to adeptly navigate the intricate dynamics of public perception and respond to changes swiftly.