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What is Nielsen Ad Intel?

Understanding advertising intelligence is crucial for businesses aiming to secure a competitive advantage in today's marketplace. With the media landscape becoming ever more complex and crowded, consumers are exposed to an overwhelming amount of content across various platforms. To stand out, companies need to leverage reliable advertising intelligence that aids in creating effective media strategies that distinguish them from others in the industry. The challenge arises in managing and monitoring the advertising initiatives of competing brands across multiple channels without significantly increasing workloads. Nielsen Ad Intel emerges as the premier source for comprehensive advertising expenditure data at local, national, and global levels. Our platform provides advertisers, agencies, publishers, and advertising networks with the tools necessary to track advertising efforts across a wide array of channels, including television, digital, audio, search, social media, print, outdoor, and cinema. Additionally, Ad Intel offers valuable insights that empower clients to navigate this dense media environment successfully, enabling them to identify target audiences and assess brand approaches with greater accuracy. By harnessing our data, businesses can refine their advertising strategies and bolster their market presence, ensuring they remain competitive in an ever-evolving industry. The ability to adapt quickly to market trends can make all the difference in achieving long-term success.

What is Adplorer?

Adplorer offers an innovative local digital advertising software that stands as the globe's premier comprehensive automation platform tailored for local marketing agencies, CMOs of franchisors, and small to medium-sized business resellers. This platform enables its users to effectively scale local advertising initiatives across numerous franchise locations, SMBs, and large enterprises, allowing agencies and internal marketing teams to streamline the creation, management, and reporting of local campaigns on prominent channels such as Google, Bing, Facebook, Waze, Instagram, and LinkedIn, while also overseeing their clients' Google My Business and social media accounts. Through Adplorer, campaign managers can design and market personalized self-bookable local campaigns, ensuring optimal return on investment via ad spend optimization driven by collective intelligence. Once campaigns are launched, managers can conveniently generate consolidated reports for hundreds or thousands of locations, yielding brand-specific insights and tracking multiple initiatives with tailored alerts. Should adjustments be required, the bulk editing tool allows for seamless customization of campaigns. Adplorer is transforming the landscape for agencies worldwide, making local advertising management not only efficient but also straightforward and accurate. Experience the difference for yourself by requesting a demo today!

Media

Media

Integrations Supported

AdClarity
Admetricks
Bing
CallRail
DaySmart Appointments
Eyeota
Facebook Ads
Freespee
Google Analytics
Google Business Profile
Microsoft Advertising
QuickBooks Online
Salesforce
Stripe
Supermetrics
Waze
WordPress
Xandr
YouTube
lexoffice

Integrations Supported

AdClarity
Admetricks
Bing
CallRail
DaySmart Appointments
Eyeota
Facebook Ads
Freespee
Google Analytics
Google Business Profile
Microsoft Advertising
QuickBooks Online
Salesforce
Stripe
Supermetrics
Waze
WordPress
Xandr
YouTube
lexoffice

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Available upon request
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Nielsen

Company Location

United States

Company Website

www.nielsen.com/solutions/media-planning/ad-intelligence/

Company Facts

Organization Name

Adplorer

Date Founded

2008

Company Location

Luxembourg

Company Website

www.adplorer.com

Categories and Features

Categories and Features

Local Marketing

Advertising Management
CRM
Email Marketing
Feedback Management
Live Chat
NAP Management (Name/Address/Phone)
Online Listings Management
PR Management
Reporting / Analytics
Review Management
SEO Management
Social Media Management
Store Locator
Website Management

Social Media Advertising

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

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