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What is Nielsen Ad Intel?

Understanding advertising intelligence is crucial for businesses aiming to secure a competitive advantage in today's marketplace. With the media landscape becoming ever more complex and crowded, consumers are exposed to an overwhelming amount of content across various platforms. To stand out, companies need to leverage reliable advertising intelligence that aids in creating effective media strategies that distinguish them from others in the industry. The challenge arises in managing and monitoring the advertising initiatives of competing brands across multiple channels without significantly increasing workloads. Nielsen Ad Intel emerges as the premier source for comprehensive advertising expenditure data at local, national, and global levels. Our platform provides advertisers, agencies, publishers, and advertising networks with the tools necessary to track advertising efforts across a wide array of channels, including television, digital, audio, search, social media, print, outdoor, and cinema. Additionally, Ad Intel offers valuable insights that empower clients to navigate this dense media environment successfully, enabling them to identify target audiences and assess brand approaches with greater accuracy. By harnessing our data, businesses can refine their advertising strategies and bolster their market presence, ensuring they remain competitive in an ever-evolving industry. The ability to adapt quickly to market trends can make all the difference in achieving long-term success.

What is AppLovin Max?

Choose the mediation platform that features the largest number of bidders, an extensive selection of networks, and the most significant real-time bidding (RTB) exchange in the market. MAX provides a diverse and competitive range of auctions tailored for your inventory needs. Harness the full potential of essential ad formats—such as banner, native, interstitial, and rewarded video—to maximize your in-app advertising revenue from a single, integrated platform. By leveraging our real-time quality assurance and testing tools, you can identify the optimal ad combinations that generate the highest returns for your business. Effortlessly enhance your marketing and monetization tactics with MAX's innovative solutions. The platform makes it easy to reinvest your profits and valuable insights back into user acquisition through AppLovin's powerful growth engine, AppDiscovery. Additionally, MAX supports a total of eight platforms, including Android, iOS, Unity, AdobeAir, Cordova, React, Unreal, and the latest FireOS. Expedite your application launches with our efficient SDK and a comprehensive set of testing resources, guaranteeing that you are well-equipped for success. With MAX, you can confidently navigate the intricacies of the digital advertising ecosystem while enjoying a seamless experience that empowers your business growth. Embrace the future of advertising with a platform designed to adapt to your evolving needs.

Media

Media

Integrations Supported

AcuityAds
AdClarity
AdMachine
Admetricks
Andromo
Bucksense
DV Publisher Suite
Eyeota
PrivacyPolicies.com
ReklamStore
Segwise
Supermetrics
Voluum DSP
devtodev

Integrations Supported

AcuityAds
AdClarity
AdMachine
Admetricks
Andromo
Bucksense
DV Publisher Suite
Eyeota
PrivacyPolicies.com
ReklamStore
Segwise
Supermetrics
Voluum DSP
devtodev

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Nielsen

Company Location

United States

Company Website

www.nielsen.com/solutions/media-planning/ad-intelligence/

Company Facts

Organization Name

AppLovin

Date Founded

2012

Company Location

United States

Company Website

www.applovin.com/max/

Categories and Features

Categories and Features

App Monetization

Banner Ads
Data Monetization
Dynamic Product Ads
Native Ads
Playable Ads
Rich Media Ads
Sponsorships
Subscriptions
Video Ads

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