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What is Nielsen Ad Intel?

Understanding advertising intelligence is crucial for businesses aiming to secure a competitive advantage in today's marketplace. With the media landscape becoming ever more complex and crowded, consumers are exposed to an overwhelming amount of content across various platforms. To stand out, companies need to leverage reliable advertising intelligence that aids in creating effective media strategies that distinguish them from others in the industry. The challenge arises in managing and monitoring the advertising initiatives of competing brands across multiple channels without significantly increasing workloads. Nielsen Ad Intel emerges as the premier source for comprehensive advertising expenditure data at local, national, and global levels. Our platform provides advertisers, agencies, publishers, and advertising networks with the tools necessary to track advertising efforts across a wide array of channels, including television, digital, audio, search, social media, print, outdoor, and cinema. Additionally, Ad Intel offers valuable insights that empower clients to navigate this dense media environment successfully, enabling them to identify target audiences and assess brand approaches with greater accuracy. By harnessing our data, businesses can refine their advertising strategies and bolster their market presence, ensuring they remain competitive in an ever-evolving industry. The ability to adapt quickly to market trends can make all the difference in achieving long-term success.

What is Beam.city?

Streamline your marketing channels as AI tirelessly analyzes, refines, and connects with your most valuable audiences at all hours. We have optimized 13 out of the 17 crucial growth workflows necessary for peak performance, acting as your all-inclusive resource. Develop successful growth strategies and identify the perfect mix of media marketing, which includes automated budget management. Implement multivariate testing across various social media platforms, advertisements, and email campaigns to uncover your most impactful ideas and content. Boost your return on investment or elevate it even further. Facilitate the sale of your products and services directly through your website, making it particularly suitable for low-touch businesses like direct-to-consumer brands, subscription services, events, and SaaS applications. Enhance brand visibility and generate traffic to both your online platforms and physical retail stores. This method proves especially advantageous for consumer goods, brick-and-mortar shops, and live events. Foster meaningful interactions with your customers via social media or email while efficiently crafting, scheduling, and sharing posts to monitor how these interactions contribute to your broader success. By employing these strategies, you can establish a robust marketing ecosystem designed to drive growth and cultivate engagement among your audience. Ultimately, the integration of these techniques will not only enhance your marketing effectiveness but also establish a solid foundation for long-term business success.

Media

Media

Integrations Supported

AdClarity
Bing
Braintree
Eyeota
Facebook
Facebook Ads
Facebook Messenger
HubSpot Marketing Hub
LinkedIn Marketing Solutions
Mailchimp
Microsoft Azure
Pinterest
SendGrid
Shopify
Snapchat
Supermetrics
WooCommerce
X (Twitter)
Yahoo Search
YouTube

Integrations Supported

AdClarity
Bing
Braintree
Eyeota
Facebook
Facebook Ads
Facebook Messenger
HubSpot Marketing Hub
LinkedIn Marketing Solutions
Mailchimp
Microsoft Azure
Pinterest
SendGrid
Shopify
Snapchat
Supermetrics
WooCommerce
X (Twitter)
Yahoo Search
YouTube

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$400 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Nielsen

Company Location

United States

Company Website

www.nielsen.com/solutions/media-planning/ad-intelligence/

Company Facts

Organization Name

Beam.city

Date Founded

2017

Company Location

Canada

Company Website

beam.city/

Categories and Features

Categories and Features

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