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What is Nielsen Ad Intel?

Understanding advertising intelligence is crucial for businesses aiming to secure a competitive advantage in today's marketplace. With the media landscape becoming ever more complex and crowded, consumers are exposed to an overwhelming amount of content across various platforms. To stand out, companies need to leverage reliable advertising intelligence that aids in creating effective media strategies that distinguish them from others in the industry. The challenge arises in managing and monitoring the advertising initiatives of competing brands across multiple channels without significantly increasing workloads. Nielsen Ad Intel emerges as the premier source for comprehensive advertising expenditure data at local, national, and global levels. Our platform provides advertisers, agencies, publishers, and advertising networks with the tools necessary to track advertising efforts across a wide array of channels, including television, digital, audio, search, social media, print, outdoor, and cinema. Additionally, Ad Intel offers valuable insights that empower clients to navigate this dense media environment successfully, enabling them to identify target audiences and assess brand approaches with greater accuracy. By harnessing our data, businesses can refine their advertising strategies and bolster their market presence, ensuring they remain competitive in an ever-evolving industry. The ability to adapt quickly to market trends can make all the difference in achieving long-term success.

What is Fluid Ads?

Fluid Ads stands out as a leading digital advertising platform, offering Managed Services tailored for marketers who aim to enhance their digital marketing strategies. It serves as a crucial resource, enabling marketers to efficiently oversee and fine-tune their entire digital advertising approach. Users have the flexibility to design eye-catching HTML5, data-focused, and adaptable advertisements targeting specific demographics, or they can opt to incorporate their own tags if they wish. Fluid Ads empowers organizations to create visually striking creative materials in diverse formats, leveraging data to achieve seamless cross-device delivery within minutes. Its intuitive and feature-packed HTML5 display ad builder allows for the swift development of award-worthy brand or product campaigns, whether users prefer starting from scratch or using existing templates. This platform facilitates the identification of the most suitable audience across both online and offline environments. Additionally, Fluid Ads’ advanced campaign targeting capabilities guarantee that your messaging reaches the appropriate audience at exactly the right time, amplifying the effectiveness of your advertising initiatives. In essence, it stands as a holistic solution for marketers striving to excel in a fiercely competitive market, ensuring they have the tools needed to succeed. As such, Fluid Ads not only simplifies the advertising process but also enhances the overall return on investment for its users.

Media

Media

Integrations Supported

AdClarity
Admetricks
Eyeota
Supermetrics

Integrations Supported

AdClarity
Admetricks
Eyeota
Supermetrics

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$69 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Nielsen

Company Location

United States

Company Website

www.nielsen.com/solutions/media-planning/ad-intelligence/

Company Facts

Organization Name

Fluid Ads

Company Location

United Kingdom

Company Website

fluidads.com

Categories and Features

Categories and Features

Retargeting

A/B Testing
Audience Targeting
Behavioral Targeting
Conversion Tracking
Geo Targeting
Mobile Retargeting
Personalization
Recommendation Engine
Social Media Retargeting

Popular Alternatives

Popular Alternatives

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