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What is Nielsen Media Impact?

Nielsen Media Impact is a comprehensive tool designed for media planning that assists agencies, advertisers, and publishers in making cost-effective decisions regarding audience interaction with both content and advertising. It features two primary components: the insights module, which allows users to explore in-depth data about consumer media behaviors and identify the best platforms for audience engagement, and the planning module, which aids in refining media strategies and creating a range of planning scenarios to effectively allocate GRP flights, weights, and budgets. One of its standout features includes the ability to analyze historical campaign data to understand audience engagement levels, evaluate budget adjustments and media placements to improve performance, and review schedules while testing various scenarios to boost impression counts and optimize flight patterns. Furthermore, users can set customizable KPIs to tailor their marketing approaches toward achieving specific goals. This platform not only promotes a data-driven strategy for media planning but also empowers users to make insightful decisions that are directly aligned with their overall marketing aspirations, thereby enhancing the effectiveness of their campaigns.

What is Akcelo?

Akcelo utilizes cutting-edge header bidding technology to help publishers with websites and mobile applications achieve the best possible prices for every ad impression, regardless of the format used. Their advertising platform includes both advanced client-side and server-side header bidding solutions. Furthermore, their optimization engine employs rigorous A/B testing driven by machine learning, allowing for the real-time implementation of the most effective setups for each advertising partner, which encompasses features like dynamic floor pricing, timeout modifications, and bid scaling. This groundbreaking method significantly boosts the performance of each ad impression, ultimately leading to higher CPM rates. Consequently, publishers can benefit from enhanced revenue streams and more effective ad monetization strategies. By focusing on continuous improvement and adaptation, Akcelo ensures that its partners remain competitive in an ever-evolving digital landscape.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Nielsen

Date Founded

1923

Company Location

United States

Company Website

www.nielsen.com/solutions/media-planning/media-impact/

Company Facts

Organization Name

Akcelo

Company Location

France

Company Website

akcelo.io

Categories and Features

Categories and Features

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