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What is Nielsen Media Impact?
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What is MediaRadar?
MediaRadar stands out as a prominent advertising intelligence platform designed to serve both media sellers and buyers, making it an essential tool for anyone engaged in the advertising landscape. This all-encompassing solution simplifies the intricate data of multimedia advertising, transforming it into actionable insights that are critical for achieving successful media sales, regardless of whether the focus is on broadcast, B2B, or digital advertising. Users can easily pinpoint ideal prospects, examine their advertising tactics, develop compelling pitches, and secure a competitive advantage within the industry. Additionally, MediaRadar provides invaluable insights that B2B advertising sales professionals utilize to improve their outreach efforts across various media channels and sponsorship opportunities. By delivering accurate and actionable advertising intelligence, MediaRadar empowers marketers to fine-tune their advertising investments, ensuring that every dollar spent translates into significant impact within their campaigns. Ultimately, this platform not only enhances efficiency but also supports the strategic decision-making processes of its users.
Integrations Supported
Microsoft Excel
Salesforce
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Nielsen
Date Founded
1923
Company Location
United States
Company Website
www.nielsen.com/solutions/media-planning/media-impact/
Company Facts
Organization Name
MediaRadar
Date Founded
2006
Company Location
United States
Company Website
mediaradar.com
Categories and Features
Categories and Features
Advertising Agency
Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking
Market Research
Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management
Sales Enablement
Collaboration
Contact Management
Content Management
Document Management
Goals / Quota Management
Lead Management
Meeting Management
Performance Management
Presentation Management
Proposal Management
Territory Management
Training Management
Sales Intelligence
CRM Integration
Data Cleaning
Data Enrichment
Data Import/Export
Data Mining
Data Verification
Email Integration
Lead Scoring
List Building
Performance Management
Pipeline Management
Predictive Modeling/Analytics
Prospecting Tools
Reporting/Analytics
Sales Forecasting