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What is Nine?

At the heart of Nine’s Marketplace – Nine & Microsoft AU NZ – lies the sophisticated supply-side platform AppNexus, supported by Microsoft, which opens up significant avenues for reaching Australian audiences in a large-scale and real-time manner. Nine is fully committed to a programmatic approach in digital advertising, focusing on providing access to its offerings in ways that align with your specific requirements. Our journey started with the integration of a cohesive digital programmatic technology stack via AppNexus. Each change we make is designed to streamline transactions for our clients, ultimately improving their purchasing experience and delivering better results. You can leverage our engaging and customized creative formats, alongside verified data products and viewable inventory, through your demand-side platform (DSP). Additionally, we are set to launch automated guaranteed trading within the next six months, which will ensure our services continue to lead in industry advancements. This ongoing dedication reflects our responsiveness to the dynamic demands of the market while fostering innovation in digital advertising strategies.

What is Google Ad Exchange (AdX)?

Google AdX, formerly recognized as DoubleClick Ad Exchange, serves as a platform designed for programmatic advertising, enabling publishers to sell ad inventory in real-time to a variety of advertisers and ad networks. This platform functions on a real-time bidding (RTB) model, where the cost of each ad impression is established through a competitive auction process, giving advertisers the opportunity to compete for visibility on publisher websites. As one of the largest and most prominent ad exchanges in the world, Google AdX offers several key benefits for publishers, including: A wide range of advertisers: By partnering with diverse advertisers, from renowned brands to advertising agencies and networks, AdX allows publishers to access a far greater demand for their inventory than they could achieve on their own. Enhanced revenue potential: The RTB system utilized by AdX ensures that publishers receive optimal rates for their advertising space, thereby maximizing their earning potential. Additionally, this competitive auction atmosphere frequently results in improved profitability for publishers over the long term. Furthermore, the platform's extensive reach and advanced targeting capabilities help publishers connect with a more relevant audience, ultimately driving even greater success in their advertising efforts.

Media

Media

Integrations Supported

Blockthrough
Google Ad Manager
Google AdSense
Google Ads
Google Display & Video 360
IngeniousPlex
KNOREX XPO
ONEcount

Integrations Supported

Blockthrough
Google Ad Manager
Google AdSense
Google Ads
Google Display & Video 360
IngeniousPlex
KNOREX XPO
ONEcount

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Nine

Date Founded

1960

Company Location

Australia

Company Website

www.nineforbrands.com.au

Company Facts

Organization Name

Google

Date Founded

1998

Company Location

United States

Company Website

google.com

Categories and Features

Categories and Features

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