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What is OBI Brand Monitor?

Vigilantly oversee your brand and its reputation by ensuring that your marketing, communication, and public relations efforts are measurable rather than based on mere instinct, which will help you gain a thorough understanding of your circumstances. By implementing the OBI Brand Monitor, you can effectively track all conversations and references to your organization, both in digital spaces and traditional media. This methodical approach allows you to strengthen your brand and reputation with greater efficacy. Furthermore, it is important to assess the overall sentiment towards your organization as well as its rivals, giving you insights that are critical whether you are introducing a new marketing initiative or handling a crisis. The ability to quickly gauge sentiment changes empowers you to make immediate adjustments as needed. To enhance your operations, utilize automated, customizable reports that provide essential insights tailored to your preferences, keeping your organization well-informed. The effectiveness of media monitoring is significantly influenced by its ease of use, allowing you to choose which elements to monitor in real time, identify where standard reports suffice, and determine what can be effectively managed through targeted communication. Simply relay your preferences to us, and we will develop a customized solution that meets your specific requirements, ensuring that your monitoring efforts are seamlessly integrated with your strategic objectives. In doing so, you will not only improve your brand's visibility but also foster a proactive approach to managing your public image.

What is Caliber?

Caliber is a digital platform designed for corporate communications and marketing teams to monitor and manage their brand image and reputation, enabling more informed decision-making. It provides up-to-the-minute perception metrics through daily surveys conducted with real individuals from various countries, distinguishing itself as a tool that is not focused on media. Users can conveniently view these metrics online, making it easy to access vital information quickly. Additionally, the software features robust reporting tools that assist in clarifying and sharing metrics within the organization. Caliber also provides comprehensive training on how to navigate the platform, interpret data, and transform insights into actionable strategies, ensuring new users can efficiently hit the ground running. To further enhance user experience, the platform offers workshops aimed at maximizing its value. For any additional support or inquiries, users are welcome to contact us through phone or in-person meetings.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$500 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

OBI4wan

Date Founded

2011

Company Location

Netherlands

Company Website

www.obi4wan.com/en/products/media-monitoring/

Company Facts

Organization Name

Caliber

Date Founded

2018

Company Location

Denmark

Company Website

www.groupcaliber.com

Categories and Features

Reputation Management

Campaign Management
Gamification
Response Management
Review Generation
Review Monitoring
Sentiment Analysis
Social Media Metrics
Social Media Monitoring
White Label

Social Media Monitoring

Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Dashboard
Impact Scoring
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking

Categories and Features

Reputation Management

Campaign Management
Gamification
Response Management
Review Generation
Review Monitoring
Sentiment Analysis
Social Media Metrics
Social Media Monitoring
White Label

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Critique

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