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What is ObservePoint?

Establish automated audits and ongoing monitoring of your data collection systems and user pathways to ensure the security and integrity of customer information. Consistently test and validate your website's technologies to ensure accurate data collection and derive meaningful insights. Perform comprehensive reviews of your cookies and tags to determine the nature of the information being collected, the parties involved, and the ultimate destinations of that data. Implement standardized tracking for marketing campaigns and automate the testing of web pages to gain precise insights into customer experiences and create smooth user interactions. Regularly schedule audits of your online assets to discover potential tagging issues, including duplicates, omissions, or unauthorized tags. Confirm the precision of the data you are collecting to improve decision-making for both your clients and your business. Furthermore, link to any WiFi-enabled device and run test scripts in real time to ensure that the data being gathered aligns with your expectations and business needs. This proactive methodology not only protects data but also builds customer trust and loyalty, which are essential for long-term success. Embracing these practices will ultimately enhance your organization's reputation and reliability in the eyes of your clientele.

What is Adobe Launch?

Outstanding experiences arise from the synergy of cohesive data and integrated tools. Merging data and systems seamlessly is crucial for delivering exceptional customer interactions. Utilizing Adobe Experience Platform Launch allows you to connect diverse technologies and convert data into actionable insights, which in turn helps you craft memorable and impactful experiences for your audience. An integrated technological framework significantly enhances the overall user experience. When technologies are built on a unified platform, they are designed to work together seamlessly, resulting in extraordinary outcomes. This allows for faster deployment processes, which can be automated for efficiency. Take advantage of powerful open APIs to create scripts that facilitate the programmatic deployment of your technology solutions. Collect your data, comprehend it thoroughly, and share it effectively. Achieve a holistic view of all data gathered from your web and mobile platforms to enhance quality control and enable smooth sharing. Foster collaboration by relying on a community instead of a solitary source. Embrace the evolving technologies provided by a network of third-party engineers focused on developing optimal integrations, which encourages innovation and flexibility. Ultimately, this interconnected ecosystem not only empowers you to thrive in a fast-changing digital landscape but also promotes ongoing growth and adaptation in your strategies.

Media

Media

Integrations Supported

Adobe Experience Manager
Adobe Experience Platform
BL.INK
Invoca
Pepperjam
Schema App
Secure Privacy
Sizmek Ad Suite

Integrations Supported

Adobe Experience Manager
Adobe Experience Platform
BL.INK
Invoca
Pepperjam
Schema App
Secure Privacy
Sizmek Ad Suite

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

ObservePoint

Date Founded

2007

Company Location

United States

Company Website

www.observepoint.com

Company Facts

Organization Name

Adobe

Date Founded

1982

Company Location

United States

Company Website

www.adobe.com/experience-platform/launch.html

Categories and Features

Data Governance

Access Control
Data Discovery
Data Mapping
Data Profiling
Deletion Management
Email Management
Policy Management
Process Management
Roles Management
Storage Management

Data Privacy Management

Access Control
CCPA Compliance
Consent Management
Data Mapping
GDPR Compliance
Incident Management
PIA / DPIA
Policy Management
Risk Management
Sensitive Data Identification

Tag Management

Custom Tags
Error Checking
Event Tracking
Policy Management
Roles / Permissions
Rules-Driven Tag Execution
Synchronous / Asynchronous Tags
Tag Library
Tag Variable Mapping
Version Control

Categories and Features

Tag Management

Custom Tags
Error Checking
Event Tracking
Policy Management
Roles / Permissions
Rules-Driven Tag Execution
Synchronous / Asynchronous Tags
Tag Library
Tag Variable Mapping
Version Control

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