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What is Ometria?

Create marketing experiences that truly connect with your audience. Ometria, a cutting-edge customer data and marketing platform specifically designed for the retail sector, utilizes AI-powered insights along with multi-channel marketing strategies. This innovative platform allows marketers to develop tailored journeys for each customer, ensuring a more engaging shopping experience. By integrating data from a variety of customer touchpoints, Ometria builds a detailed profile for every shopper. Its intelligent analytics examine consumer behavior and provide actionable insights that can be easily woven into your marketing strategies. With Ometria, you are equipped to create personalized marketing campaigns across all key channels and interaction opportunities. We recognize the difficulties posed by outdated technology that fails to deliver distinct experiences for every individual customer. Anticipating personal preferences can be challenging, and scaling campaigns to meet those needs can feel overwhelming. Not only does Ometria serve as a replacement for your existing Email Service Provider, but it also significantly boosts your marketing capabilities, allowing you to create memorable customer interactions that leave a lasting impression. Step into the future of marketing with Ometria and revolutionize your approach to engaging with your audience, thereby fostering stronger relationships and driving business growth.

What is Capillary Engage+?

Consumers seek brands that align with their personal tastes and values. To improve your marketing tactics, focus on creating a genuine connection with each individual through their preferred communication methods, ensuring that relationships are nurtured at every interaction with Engage+. By leveraging AI-powered marketing strategies, you can refine your customer engagement, accurately targeting your audience on the platforms they use most. Customizing products, messaging, and promotions based on criteria like demographics, online behavior, past purchases, and specific interests can lead to a remarkable increase in conversion rates. The innovative X-Engage system employs a complex algorithm to determine the best mix of channels for each customer, analyzing various factors such as their accessibility, engagement levels, and probability of making a purchase. Consequently, your marketing initiatives become more focused and impactful, ultimately enhancing customer loyalty and satisfaction while fostering long-term relationships. This approach not only elevates the overall customer experience but also drives substantial business growth.

Media

Media

Integrations Supported

Attlaz
BetterCommerce
Cyclr
Facebook
Instagram
Kixie PowerCall & SMS
Mention Me
Pabau
Patchworks
Salesforce
Shopify Plus
Snapchat
Stackreaction
Taxi for Email
TikTok
Truecaller
WhatsApp
Yellow.ai
Zapier

Integrations Supported

Attlaz
BetterCommerce
Cyclr
Facebook
Instagram
Kixie PowerCall & SMS
Mention Me
Pabau
Patchworks
Salesforce
Shopify Plus
Snapchat
Stackreaction
Taxi for Email
TikTok
Truecaller
WhatsApp
Yellow.ai
Zapier

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Ometria

Date Founded

2013

Company Location

United Kingdom

Company Website

ometria.com

Company Facts

Organization Name

Capillary Technologies

Date Founded

2008

Company Location

Singapore

Company Website

www.capillarytech.com/products/engage-plus/

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

eCommerce Marketing

AB Testing
Abandoned Cart Email
Analytics / ROI Tracking
Customer Data Profiles
Dynamic Content
Email Marketing
Email Personalization
Facebook Ads
Google Ads
Product Recommendations
Push Notifications
Retargeting
SMS Marketing
Search Marketing
Segmentation
Signup Forms & Popups
Social Marketing
Triggered Emails
Website Visitor Tracking

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Categories and Features

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

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