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What is Open Web Analytics?

Open Web Analytics (OWA) is an open-source web analytics framework that is both free and designed to give you full control over how you collect and analyze data related to your websites and applications. Whether you choose to run OWA on your own domain or seamlessly integrate it into your web application, it offers a level of customization that allows for adjustments based on your unique requirements. The framework supports tracking for various platforms, including WordPress and MediaWiki, and is capable of monitoring administrative events as well. OWA is equipped with numerous standard metrics, dimensions, and reports that enhance your understanding of the collected data. With a comprehensive data access API, it allows for integration with raw data, enabling detailed analyses. Additionally, OWA adheres to GDPR and other privacy standards, ensuring the protection of user information. In addition to its standard analytics capabilities, OWA includes various advanced features that are frequently absent in other open-source options. Its intuitive dashboard provides a clear overview of your analytics, allowing you to delve into individual web page performance, including the pages users visit before and after. You can also assess the clickstream of anonymized user sessions, offering valuable insights into user behavior and navigation trends. Overall, this extensive array of features positions OWA as a formidable tool for anyone aiming to enhance their online presence and make data-driven decisions. By leveraging OWA, users can significantly improve their understanding of site interactions and optimize their content strategies effectively.

What is ExactMetrics?

Effortlessly establish powerful Google Analytics tracking features in just a few simple clicks, removing the necessity for a developer. Access your Google Analytics reports straight from your WordPress dashboard, allowing you to gain crucial insights into user behavior. Uncover details about your website visitors, including their activities, traffic sources, and the pathways they took to reach your site. Acquire comprehensive analytics for each post, page, and product, which empowers you to pinpoint the most visited areas and sections of your website. Easily track clicks on affiliate links, banner advertisements, and other external links through advanced link attribution features. Automatically ensure compliance with GDPR, CCPA, and other privacy regulations for Google Analytics. Enjoy customized tracking for authors, categories, tags, searches, custom post types, users, and diverse WordPress events. Furthermore, you can initiate A/B testing with Google Optimize and refine speed and sampling rates along with advanced performance configurations for the best outcomes. This all-encompassing setup not only streamlines data tracking but also enhances your comprehension of user engagement on your site, ultimately leading to more informed decisions regarding content and marketing strategies. By utilizing these features, you can significantly improve the overall performance of your website.

Media

Media

Integrations Supported

WordPress
Easy Digital Downloads
Formidable Forms
GetTerms
Google Analytics
Google Optimize
MediaWiki
MemberPress
WPForms
WooCommerce
Yoast SEO

Integrations Supported

WordPress
Easy Digital Downloads
Formidable Forms
GetTerms
Google Analytics
Google Optimize
MediaWiki
MemberPress
WPForms
WooCommerce
Yoast SEO

API Availability

Has API

API Availability

Has API

Pricing Information

Free
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Open Web Analytics

Company Website

www.openwebanalytics.com

Company Facts

Organization Name

ExactMetrics

Date Founded

2018

Company Location

United States

Company Website

www.exactmetrics.com

Categories and Features

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Categories and Features

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

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