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What is Oracle Infinity?

Monitor digital interactions as they happen, utilize insights derived from that data, and recommend timely actions to enhance the online experience for customers exactly when it is required. Oracle Infinity Behavioral Intelligence enriches the digital journey of customers in real time, ensuring that their online activities are not only relevant but also customized to their individual preferences. By tapping into real-time customer behaviors, companies can adjust their strategies to boost the overall experience. Cultivate deeper engagement and loyalty by providing content, promotions, and offers that resonate with the unique interests of every visitor, customer, or potential client. Establish a flexible system that adapts as your business evolves. Built on a pioneering big data infrastructure, Oracle Infinity acts as a digital intelligence tool that offers outstanding data collection and accessibility features. Collect comprehensive information about each customer to gain valuable insights into their behaviors and design more personalized experiences. By integrating all online behavioral data into one unified repository, organizations can simplify analysis and improve decision-making processes. This proactive approach enables businesses to stay ahead of emerging trends while continuously adjusting to the dynamic needs of their audience, ultimately leading to a more effective strategy. Emphasizing the importance of agility, organizations can thrive in a competitive landscape by prioritizing customer-centric methodologies.

What is Gemius Prism?

Gemius offers an extensive array of solutions that encompass both JavaScript and non-JavaScript alternatives, alongside streaming player functionalities and SDKs tailored for iOS and Android platforms. Additionally, the company aids its clients in gathering data from non-traditional sources. Their cutting-edge tracking technology facilitates accurate measurement across various websites or clusters, effectively eliminating the risk of visitor duplication. A prevalent issue faced by internet research organizations is the removal of cookies, but Gemius has tackled this challenge with its pioneering browsing ID solution, leading to a decrease in lost visitor IDs and providing more precise data when compared to conventional cookie-based systems. The Gemius framework synthesizes information from diverse markets and prominent online entities, enabling clients to collect data without limitations on volume. Moreover, the information amassed by Gemius clients is securely housed within a strong and dependable infrastructure. Clients also benefit from the distinctive ability to access the raw data compiled for the Prism service, which greatly enhances their analytical potential. By utilizing this holistic approach to data collection, Gemius enables businesses to derive well-informed decisions grounded in accurate insights from a variety of online landscapes, ultimately fostering a deeper understanding of consumer behavior and market trends.

Media

Media

Integrations Supported

Eloqua
JavaScript
Microsoft Excel
Oracle Audience Segmentation
Oracle Marketing
Oracle Maxymiser
Oracle Responsys

Integrations Supported

Eloqua
JavaScript
Microsoft Excel
Oracle Audience Segmentation
Oracle Marketing
Oracle Maxymiser
Oracle Responsys

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Oracle

Date Founded

1977

Company Location

United States

Company Website

www.oracle.com/cx/marketing/digital-intelligence/

Company Facts

Organization Name

Gemius Prism

Company Location

Bulgaria

Company Website

prism.gemius.com/en/features/

Categories and Features

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

Categories and Features

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